As the Internet Marketing Director at Xzito, I get a lot of blank faces when I explain what I do. So, "what is it that you do?", people ask me at networking events or at friends gatherings. "Well, I take care of the Internet Marketing for Xzito and our customers; I manage Pay-Per-Click and Search Engine Optimization campaigns and other online strategies to help our customers be found online." When I am about to go into more details, I notice the blank face and ask: "Do you know what is internet Marketing?" Often times, the answer is: "No". I find this to be very interesting, because the Internet is revolutionizing the way us, consumers, buy products and services, and companies are using it to their advantage.