Gail Goodman, CEO of Constant Contact, puts the importance of customer feedback bluntly: "Knowing what's being said about your brand allows you to see where you're succeeding and where you need improvement." – (Entrepreneur, 2011). After all, how can our brands win if we don’t know what customers want, think, or say about us? In this article, we will share easy-to-use online feedback tools for you to consider, apply and get ready to thrive!

In order for your business to thrive and gain the competitive edge within your niche, it's critical to implement effective online strategies. It's especially important if your industry is already saturated and numerous businesses are vying for the attention of your target audience. With that being said, let's discuss 7 explosive online strategies that can make your business more “xziting” and help you increase your onlineconversion.

There are several FREE mobile payment applications you can install on your phone and in a matter of minutes start accepting credit card payments.  This is particularly important if you are looking for methods to quickly accept credit cards in one-to-one offline transactions. This can work for one entrepreneur or a team of sales representatives who need to quickly accept money.

Think About Your Inbound Marketing Strategy!

The online world continues to grow and society has accepted and embraced that we are living in a digital world. Take Netflix, for example – at one time, when a person wanted to rent a movie, they drove to Blockbuster (or another movie rental store) and browsed through aisles of movies, then Netflix entered – and overtook – the movie rental industry.

Many people live in an online digital communication world. You probably heard of technologies like podcasts, blogs, email marketing, Facebook, Twitter, LinkedIn, and other similar tools. These technologies are considered part of the web 2.0 world.

Web Traffic seems to be the hottest topic these days. “How do I drive more traffic to my site? and How do I get qualfied leads?” are the two question we get asked often. In this article we want to talk to you about a pretty cool, growing and Xziting social media strategy for driving traffic to your website. What makes this growing strategy Xziting, is that it will help you create more targeted exposure to people who want your product or service. If used correctly, this cost effective strategy can also increase the traffic and clicks to your site, reducing your marketing costs.

Ever thought about your visitor’s habits when they visit your web site?

Is Your Website Craptacular or Spectacular?
Nowadays it seems everyone is concerned about driving traffic to their website. We don’t debate the importance of promoting your site to be successful. However, here at Xzito, we often ask a fundamental question: “what is the point of driving traffic to a crappy site if it’s not going to convert visitors to leads?” The answer is simple, “there is not a good reason to do so, it simply does not make sense”

Do you have a good understanding of the importance of maintaining a marketing calendar? Even the most organized people can veer off-track with marketing efforts, that’s one reason it’s important to have a marketing calendar.

There is no doubt about it anymore. You and your business need to be on Social Media. It is evident that the way we do business has changed thanks to a shift in the way business and consumers communicate.  It’s no longer a one way communication - from business to consumer; it’s a three way conversation between businesses, consumers and their friends.