Stop spending money to promote a site that turns away potential customers.

What does it mean to have a “social” and “interactive” web site? Overall, it means your website is more than just a static page that provides some simple text and images. A socially interactive web sites allows site visitors to communicate with it. Such sites utilize forms (for requesting information, asking questions, etc.), search boxes, quizzes, polls, games, and more. Social websites allow for connection and sharing with…other social websites, essentially.

Are you doing Spaghetii Marketing?

A lot of businesses are doing it, are you? What is spaghetti marketing? It’s spending a lot of marketing dollars randomly; it’s just like throwing a bunch of "spaghetti" against the wall and seeing if it sticks. Instead of foolishly wasting your time and money, we recommend you create a marketing plan.

Companies that were spending enormous amounts of money on traditional advertising are now diversifying into Internet marketing and the strategy is paying off.

After a few months of hard work, we have produced beta 1 of Xzito.com.  The web-site is composed of approximately 730+ files, the re-design project was started in June 2008 and so far we have spent over 500 working hours making website improvements.  Lots of hard work from our team and partners.

The New Year provides you with a new opportunity to accomplish all of your business goals and objectives, and achieve the success you deserve.

Setting goals for you business is one thing; achieving them is another.

Many people live in an online digital world. You probably heard of technologies like podcasts, blogs, email marketing, Facebook, Tweeter, LinkedIn, and other similar online marketing tools. These technologies are considered part of the web 2.0 world.

After waiting for about an hour in line for the "Superman: Ride of Steel" at Six Flags New England, I ran into this interactive display. When I saw it, it caught my attention; it made my wait in line a little more Xziting! One of many creative strategies to make waiting more xziting!

Highlights from the 2009 Ocean state expo. Check it out:

*Special Announcement*

Approximately $2 million has been allocated for incumbent worker training projects.  All employers that pay into the Job Development Fund can apply for up to $50,000 in matching funds to train their existing workforce.

Something I caught before I zipped off to work this morning. Protip: #1 is the real game changer. Is your target market audience using mobile applications? Is mobile marketing on your marketing mix?

March Event
3/25/2010: March Business After Hours

Join us for networking & refreshments!
Please RSVP by email (subject line: March BAH)
Free for Newport County Chamber members
$25 for non-members

Monday Night Networking is next week, March 8. We're expecting 200+ local businesspeople you can meet. Please view my invitation and let me know if you can attend. Thanks!

In today’s Internet-focused world, many businesses allocate most of their marketing efforts and marketing dollars - to online advertising. While online marketing may be a very successful advertising media, some customers still live in an offline world. To connect with offline customers, you must utilize targeted print marketing options, such as postcards, letters, and newspaper and magazine advertisements.

So the big question many of you have been asking is: why should I make a profile on facebook? It could be a waste of time. Think Again! Below are 6.5 reasons compiled on the benefits of WHY YOU SHOULD open a profile on Facebook for you and your organization.

Some companies in today's market prefer to be independent and handle all their marketing work in-house – their design, their printing, their marketing. A reasonable question is “should they”? Is it the right thing to do? Is it t effective? Is it even profitable? Here are some reasons you might want to consider outsourcing your web design, web strategy and other marketing support services: