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How much should I invest in marketing? 

According to a study from Gartner®, to build a robust marketing engine that generates revenue and fuels growth, businesses should allocate 5% to 15% of their sales to marketing. To help you determine how much you should invest in marketing at a high level, enter your revenue target and the stage of your business. You'll then get a breakdown of how much you should budget across 4 categories.

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Annual Marketing Budget

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  • Advertising: $0
  • Software & Tools: $0
  • Internal Team: $0
  • Marketing Agency: $0

$0/mo

  • Advertising: $0
  • Software & Tools: $0
  • Internal Team: $0
  • Marketing Agency: $0

These percentages are ballpark estimates; actual results will vary based on industry.
Regular review and adjustments of these percentages are crucial for optimal performance.

Let's craft a revenue growth plan customized to your needs!

Where does the marketing budget get allocated?

The marketing budget goes to the 4 sections. Regardless of the growth stage your in, companies should account for your internal marketing team, external marketing specialists, technology, and advertising.

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What’s it like working with Xzito? 

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“Xzito has helped us develop a plan to be able to reach customers, increase our membership, and increase revenue. I feel that we have created a partnership where we both want to make sure that Base Camp succeeds.”
Darrin Johnson
Experience Base Camp
tim-arsenault-bonsai-bar-testimonial
“No one cared about my business like Xzito did. Xzito's Revenue Growth Program has helped us clarify the most important things to grow as a company. We're making more now in a week than we were making an entire month.
Tim Arsenault | CEO
Bonsai Bar - Pop Up Events
Heroica-Construction-Xzito-Testimonial-Jhonny-Leyva
“Working with Xzito we have grown 300% and we keep growing. You need to have the right website, the right message, and the right brand. Every deliverable Xzito promised they delivered. I was very happy with Xzito, would use them again, I keep using them. I would recommend Xzito in a Heartbeat.
Jhonny Leyva | CEO
Heroica Construction
Fred-Adler-CEO-V
“Working with Xzito has brought us peace of mind. Xzito is part of our team, and they know our people. This is one of the closest partner relationships we have. They are there from the inception, and they'll be there when we measure what worked, what didn't work, and what we could do better.”
Fred Adler | CEO
McVan, Inc. - Religious Jewelry Manufacturer
Ricardo-Bermudez-CEO-V
"We continue to see good results and have a continuous flow of leads which ultimately become our customers. At the end of the day, results are what matters, and that's what we've got with Xzito."
Ricardo Bermudez | CEO
Sensing Systems | Sensor Manufacturer
Phil-Perut-CEO-V
“As a CEO, I wanted to understand that my investment has a good return, so working with Xzito on a monthly basis, I was able to review the performance and measure the impact of our campaigns. I worked with other companies, and Xzito was above all of them."
Phil Perut | CEO
SES America | LED Display Sign Manufacturer
Tom-Sioui-Video-Testimonial
"Xzito has the ability to take a project from start to finish. They do a really good job of explaining what’s going on and helping you through the process. We are experts at building plastics, Xzito are experts in digital marketing."
Tom Sioui | CEO
Slideways | Plastic Conveyor Parts Manufacturer

What resources do you get partnering with Xzito?

 At the heart of any growth engine are people. Partnering with Xzito, you get a revenue growth team dedicated to helping you build and optimize your marketing engine. The team is composed of growth strategists, project managers, and subject matter experts who specialize in a variety of roles to help you grow your revenue when you need them.
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growth icon plan

Growth Strategist


Every partnership includes a growth strategist who will be the main facilitator who monitors growth opportunities and who works with you and internal stakeholders to ensure your plan is aligned with your business goals, explore problems, and brainstorm growth possibilities.

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Project Manager


 With the guide in place, you'll get a project manager who will make sure your projects are on track and on time, provide input, and manage a pool of resources assigned to your program and track deadlines.

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Subject Matter Experts


Fill your skill gaps with a cost-effective team of subject matter experts to help you build your marketing engine as needed. You get the benefits of a specific skillset without the need of full-time resources.

How much does it cost to partner with Xzito?

As your Revenue Growth Partner, we can work with you in different capacities.
Our clients typically invest $3k – $10k per month based on their specific needs and goals

Strategist-1

RevGrowStarter

With every audit, we'll access your marketing engine to help establish a benchmark and goals to determine the gaps and recommended strategies and score across the following areas:

  • Strategy Score
  • Brand Score
  • Website Score
  • Content Marketing Score
  • Marketing & Sales Tech Score
  • Partner Score
  • Recommendations Report
Starting at:
$3k

30-Day
Commitment

Strategist-1

RevGrowBase

Retain a growth strategist who will help you customize your growth journey for every organization.

  • RevGrow Audit
  • Annual Growth Plan
  • Quarterly Workshops
  • Monthly Mission Review
  • 12 Coaching & Training Sessions
  • Competitor Benchmarking
  • RevAds (Limited to 1 Ad Platform)
  • 8 hrs of monthly custom support
Starting at: $5k/mo

1-year Commitment

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RevGroPro

In addtion to retaining a growth strategist who will help you customize your growth journey for every organization you gain access to everything in the RevGrowBase + :

  • Extra Coaching & Training Sessions
  • Custom Dashboard & Monitoring
  • Competitor Benchmarking
  • RevAds (1 Additional Ad Platform)
  • Technical SEO
  • 18 hrs of monthly custom support
Starting at:
$7.5k/mo

1-year
Commitment

For a business that need a new brand or rebrand, new website & tech infrastructure design or redesign, or invest more into advertising, the following pricing are typical ranges our clients invest in:

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RevBrand

Bring the brand to life with a unique position and visual brand identity system to help your brand be recognizable in the market. 

  • Brand Strategy Workshop
  • Brand Company Values
  • Unique Value Proposition
  • Brand Personality
  • Brand Archetype
  • Brand Tone Best Practices
  • Brand Identity Guide
  • Brand Company Video

$18k to $25k

Price varies based on the number of brand identity assets.

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RevSites

Transform your online presence with a solution that breathes life and revenue for your business. Engage your visitors longer and elevate your website beyond the ordinary – where every second counts and every visit matters.

  • Website Strategy
  • Interactive Sites
  • E-commerce Sites
  • Starter Sites
  • Private Portals
  • Custom Web Apps

$7.5k to $100k+

Price varies based on functionality, # of pages, # of integrations, etc.

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RevAds

We don't just run ads; we engineer growth. Imagine a PPC strategy so precise it feels like we're reading your customers' minds. Transform how your audience sees your brand. Platforms include Google, Meta, and Linkedin.

  • Campaign Strategy
  • Keyword Research
  • Ad Setup
  • Campaign Optimization 
  • KPI Dashboards
  • Monthly Meetings

$1.5k+ Setup & $1.5k+ /mo

Price varies per advertising platform and Amount on Ad Spend.

 What if I need help with something custom?

We understand that your unique business needs may not always fit neatly into our predefined solutions. Our approach to custom projects is flexible and transparent. We'll work closely with you to assess the scope and intricacies of your project. Pricing for custom projects is estimated based on full-day-rates and half-day rates to ensure an accurate estimate.

Brands We've Helped

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How much would it cost me to build my own full-time marketing team?


To run a marketing department, you'll need to hire a team of subject matter experts to help you build your marketing engine and execute marketing campaigns. Based on the stage you are in with your business, you might be at a stage to hire all full-time resources. 

Marketing Manager/ Director  
  • Skills: Strategic planning, team leadership, budget management, campaign oversight.
  • Cost: $80,000 - $150,000 per year
Web Developer  
  • Skills: Web design, HTML/CSS, JavaScript, CMS management.
  • Cost: $60,000 - $90,000 per year
Graphic Designer  
  • Skills: Graphic design, branding, Adobe Creative Suite proficiency.
  • Cost: $45,000 - $65,000 per year
Email Marketing Specialist  
  • Skills: Email campaign creation, list management, automation tools, analytics.
  • Cost: $45,000 - $70,000 per year
Social Media Manager  

  • Skills: Social media strategy, content creation, analytics, community engagement.

  • Cost: $45,000 - $70,000 per year

PPC Specialist  
  • Skills: Google Ads, Facebook Ads, campaign management, analytics.
  • Cost: $50,000 - $80,000 per year
Content Creator/Copywriter  
  • Skills: Writing, storytelling, SEO knowledge, content strategy.
  • Cost: $50,000 - $70,000 per year
SEO Specialist  

  • Skills: SEO strategy, keyword research, on-page and off-page SEO, analytics.

  • Cost: $50,000 - $75,000 per year
Analytics/Data Specialist  
  • Skills: Data analysis, reporting, marketing metrics, business intelligence tools.
  • Cost: $55,000 - $85,000 per year
Additional Costs:  
  • Training and Development: $5,000 - $10,000 per year
  • Office Space and Equipment: $20,000 - $50,000 per year (depending on location and size)

Total Estimated Annual Cost

Salaries: $480k–$755k p/yr + Benefits
Additional Costs: $35k–$80k p/yr

Total: $515k–$835k p/yr
($42k–$70k p/mo)

Frequently Asked Questions

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Xzito is a full-service agency that partners with leaders to execute brand excitement and revenue growth strategies.

2820 Hartford Ave Johnston, RI 02919
401-709-4342

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