Should I hire a fractional CMO or a growth marketing agency?

A fractional CMO gives you senior strategy a few days a month but still needs a team to execute. A growth marketing agency gives you execution but may lack strategic ownership. The practical answer for most $2M–$20M B2B companies is a hybrid: an agency that leads with strategy and owns execution against revenue KPIs.

That's the model Xzito's RevGrow Program uses — strategy, systems, and execution under one accountable roof.