401.709.4342
Growth Story
Blackstone Valley
Connecting diverse communities through a multilingual brand campaign designed for clarity, trust, and access
The Challenge
BVCHC needed a brand campaign that could reach a multilingual, multicultural community clearly, in each family's own language.
Awareness across multiple cities:
More families across Blackstone Valley, Pawtucket, and Central Falls needed to know about the services available to them.
Communication across cultures:
Patients came from many cultural backgrounds, so messaging had to feel clear and welcoming to everyone.
Three languages, one message:
The campaign had to reach English-, Spanish-, and Portuguese-speaking families equally well.
Consistency across materials:
Every poster, brochure, and card needed to look and feel unmistakably BVCHC, in any language.
Trust within the community
Above all, the campaign needed to build familiarity and trust with the families BVCHC serves.
Solution
Xzito partnered with BVCHC to design and execute a multilingual brand awareness campaign by:
Developing messaging in three languages
Messaging was crafted for English-, Spanish-, and Portuguese-speaking families, written for each audience, not just translated.
Designing the campaign materials
The campaign came to life across posters, brochures, and doctor introduction cards, including an asthma awareness poster, a capabilities brochure, and patient feedback materials.
Ensuring brand consistency across languages
Every piece carried the same look, tone, and quality in all three languages, so the brand felt cohesive no matter which version a family saw.
Creating culturally inclusive communication
The tools were designed to feel clear, approachable, and culturally welcoming, meeting families where they are.
Supporting community outreach
The materials backed BVCHC's outreach across multiple neighborhoods and touchpoints, extending the campaign's reach deeper into the community.
The impact
With the campaign live across the community, BVCHC connected with diverse families more clearly and consistently than before.
Clearer communication with diverse families, with every message delivered in the language each community speaks.
Stronger brand recognition across Blackstone Valley, Pawtucket, and Central Falls.
Easier access to health information, so families could understand the services available to them.
Greater trust and connection between BVCHC and the families it serves.
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