Think About Your Inbound Marketing Strategy!The online world continues to grow and society has accepted and embraced that we are living in a digital world. Take Netflix, for example – at one time, when a person wanted to rent a movie, they drove to Blockbuster (or another movie rental store) and browsed through aisles of movies, then Netflix entered – and overtook – the movie rental industry.
The concept of going online and ordering a DVD to be delivered to your door, or searching for a movie to be instantly viewed on your computer screen, is just one example of the evolution of the online world. There was a time, in the early 1990’s, when people had the mindset that a website couldn’t be the main distribution of information or provide customer service, interact and socialize with customers and most importantly, get qualified leads for sales. They thought there was no way service (and product) industries could enter the online world – Buying insurance online? No way, you need personal attention. Dating sites? They were sure to fail. Purchasing groceries or ordering flowers online? That’s absurd!
Today, your website must be a smart site, not only to be able to interact and service your customers but also to increase your sales! Your company needs to have an effective inbound marketing strategy. It is time to get qualified leads.
Here are some questions to help you think about key points on how to build a Smart Site that Brings you Qualified leads and how to create and implement a inbound marketing strategy:
- Are you receiving qualified leads from your website? how many?
- Do you have a notebook with ideas of potential functionality improvements?
- How often do you analyze your traffic? Bounce rates? Time on site? Traffic Sources?
- How well do you rank for keywords related to your offerings?
- How often do you keep in touch with your customers via email? and how effective is your Email Marketing Design?
- Do you have the proper strategy to leverage Social Media? and how responsive are your social marketing efforts?
- Do you obtain feedback from your users to make improvements to your site?
- How often do you update your site? Is your site a reflection of your off-line processes?
- Finally, how user friendly is your site?