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Are you doing Spaghetti Marketing?

Posted by Jeshua Zapata on Aug 15, 2011 6:43:00 AM

Spaghetti_marketingAre you doing Spaghetii Marketing?

A lot of businesses are doing it, are you? What is spaghetti marketing? It’s spending a lot of marketing dollars randomly; it’s just like throwing a bunch of "spaghetti" against the wall and seeing if it sticks. Instead of foolishly wasting your time and money, we recommend you create a marketing plan.

Here’s a quick action plan:

1. Identify your business

Start by considering your target market audience, your competition, the services you want to promote, the image you want to portray, your offers, etc.

2. Create a marketing calendar

A well maintained and thought out marketing calendar provides a clear overview and understanding of what and when marketing activities are taking place. Check my article: The Importance of a Marketing Calendar to get more ideas. 

3. How are you going to get your message in front of your target market audience?

Your marketing plan should include some of the following strategic categories:

Build Your Brand - Build and actively shape your reputation so that you stand out from the pack

Inbound Marketing - You need more than a website, you need a lead generation website

External Advertising – print marketing, direct mail, ad placements, etc

4. Determine your budget

Calculate 5-15% of your annual revenue, and divide that by 12 to determine your monthly budget.

5. Track and Measure your campaigns

Determine you Return-On-Investment (ROI) goals for each strategy. Then evaluate your plan's success periodically, and make adjustments as required.

If you have had it with the Spaghetti marketing and you want to ignite your marketing to produce better results, create a marketing plan utilizing cost effectively strategies.

Don’t have the time, or don’t know how?  Let’s chat about how you can leverage Xzito’s Inbound Marketing Strategies and lead generation programs. Call us today at 401-709-4342 or email us at support@Xzito.com

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