Driving Force

Driving Force is a New York social enterprise turning clothing support, coaching, and community events into real economic opportunity. The numbers tell the story: ~175% revenue growth and 5x pickup volume since evolving from its origins as Saint Mary's Clothing Drive.

Challenge

The CEO set out to scale the business, but four structural gaps were holding it back. As the Founder put it: "We wanted to drive a Lambo, but we had a Honda".

Brand architecture that limited growth:
The Saint Mary's Clothing Drive name tied the organization to a single church partnership. There was no brand identity that could expand into new partnerships, new communities, or new markets.
No scaling strategy with one view:
No documented mission, vision, or values. No annual goals, quarterly game-plans, or core metrics. Decision-making was reactive, not strategic.
No cohesive marketing strategy:
In-house Google ads had no measurement and no connection to revenue. No plan to engage donors, attract partners, or drive recurring contributions.
Outdated technology creating risk:
1990s-era systems cobbled together with a failed HubSpot migration. Manual processes slowed operations, increased security risk, and couldn't support growth.

Solution

Xzito partnered with Driving Force to align strategy, systems, and execution. What started as a website request became a full transformation after we aligned with the organization's deeper purpose.

Strategic Clarity & Execution Rhythm:
Implemented the Scaling Up Performance Platform with a One-Page Growth Plan, quarterly planning, monthly reviews, and weekly connects to track priorities and revenue.
Scalable Digital Platform & Automation:
Replaced outdated systems with a unified platform powered by AI and automation. Pickup volume scaled from 1,000 to 5,000, inbound calls dropped 50% through Voice AI, and the team shifted from logistics to higher-impact work.
Integrated Organic & Paid Marketing:
Moved from DIY Google ads to pro-level campaigns across Google, Meta, YouTube, and LinkedIn. Provided guidance on organic content strategy and paid advertising.
Brand Development & Positioning:
Transitioned from the Saint Mary's Clothing Drive identity into the Driving Force brand. Created the name, logo, and positioning around driving human transformation, giving the organization a scalable identity for new partnerships and communities.

Impact

Within two years, the partnership delivered measurable results across every dimension of the business, from revenue and operations to brand reach and team capacity.

~175% revenue growth, driven by paid advertising, system optimization, and automated workflows.
12x facility growth, from a 500 sq ft office (mid-2023) to a 6,000 sq ft facility with coaching rooms, a gym, and a doubled team by 2025.
5x pickup volume increase from 1,000 to 5,000 through automation and route optimization, without proportionally increasing headcount.
50% reduction in inbound calls through Voice AI, freeing the team for higher-impact work.
100x impact multiplied as measured by the Founder against previous DIY efforts.
A durable foundation for scale, with the CEO freed to focus on vision and team leadership.

Hear directly from the Driving Force team as they share their experience partnering with Xzito, from early challenges to the clarity, confidence, and momentum they gained along the way.