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According to Gartner, you should allocate 5% to 15% of your revenue into your marketing. Our customers typically invest anywhere from $3k to $20k per month into building the right strategy, with proper branding, website usability infrastructure, and ad campaigns. To help you calculate how much you should allocate towards your marketing budget use the Marketing Budget Calculator below.

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Annual Marketing Budget

$0

  • Advertising: $0
  • Software & Tools: $0
  • Internal Team: $0
  • Marketing Agency: $0

$0/mo

  • Advertising: $0
  • Software & Tools: $0
  • Internal Team: $0
  • Marketing Agency: $0

These percentages are ballpark estimates; actual results will vary based on industry.
Regular review and adjustments of these percentages are crucial for optimal performance.

Let's craft a revenue growth plan customized to your needs!

Where does the marketing budget get allocated?

The marketing budget goes to the 4 sections. Regardless of the growth stage your in, companies should account for your internal marketing team, external marketing specialists, technology, and advertising.

budget allocated

 

 How can Xzito help with my Marketing?

Now that you have a clearer understanding of the factors influencing your marketing budget, let's explore how we can help you build your marketing engine and fuel the engine. To do this, we divide your budget into 3 essential components - RevStrategy, RevDrivers and RevBuilders.

growth icon plan

Strategy

Looking for a guide to help you in your growth journey?

RevStrategy is everything to drive the stratgy to drive revenue. Includes strategic guidance, coaching, training, and accountability

growth icon plan

Builders

Reinventing yourself or starting a new company?

 RevBuilders are the things that position the brand you stand for and build the technology infrastructure needed to fuel the engine..

growth icon plan

Drivers

Have a great brand, but you need to drive revenue? 

RevDrivers is everything to drive revenue to the engine. Fine-tuning your advertising campaigns, and optimize your website for conversions.

Skills Needed for an In-House Marketing Team

Marketing Manager/ Director  
  • Skills: Strategic planning, team leadership, budget management, campaign oversight.
  • Cost: $80,000 - $150,000 per year
Content Creator/Copywriter  
  • Skills: Writing, storytelling, SEO knowledge, content strategy.
  • Cost: $50,000 - $70,000 per year
Social Media Manager  

  • Skills: Social media strategy, content creation, analytics, community engagement.

  • Cost: $45,000 - $70,000 per year

PPC Specialist  
  • Skills: Google Ads, Facebook Ads, campaign management, analytics.
  • Cost: $50,000 - $80,000 per year
Graphic Designer  
  • Skills: Graphic design, branding, Adobe Creative Suite proficiency.
  • Cost: $45,000 - $65,000 per year
Email Marketing Specialist  
  • Skills: Email campaign creation, list management, automation tools, analytics.
  • Cost: $45,000 - $70,000 per year
SEO Specialist  

  • Skills: SEO strategy, keyword research, on-page and off-page SEO, analytics.

  • Cost: $50,000 - $75,000 per year
Analytics/Data Specialist  
  • Skills: Data analysis, reporting, marketing metrics, business intelligence tools.
  • Cost: $55,000 - $85,000 per year
Web Developer  
  • Skills: Web design, HTML/CSS, JavaScript, CMS management.
  • Cost: $60,000 - $90,000 per year
Additional Costs:  
  • Training and Development: $5,000 - $10,000 per year
  • Office Space and Equipment: $20,000 - $50,000 per year (depending on location and size)
Total Estimated Annual Cost:  
  • Salaries: $480,000 - $755,000 per year*
  • Additional Costs: $35,000 - $80,000 per year
  • Total: $515,000 - $835,000 per year

If you're looking for a more cost-effective and efficient way to achieve your marketing goals, why not consider outsourcing?

Schedule a free consultation with our experts today to discuss pricing and explore how we can help you grow your business. Let's find the best solution together!

 What if I need help with something custom?

We understand that your unique business needs may not always fit neatly into our predefined solutions. Our approach to custom projects is flexible and transparent. We'll work closely with you to assess the scope and intricacies of your project. Pricing for custom projects is estimated based on full-day rates and half day rates to ensure an accurate estimate.

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What’s it like working with Xzito? 

Experience-Base-Camp-Testimonial-thumbnail
“Xzito has helped us develop a plan to be able to reach customers, increase our membership, and increase revenue. I feel that we have created a partnership where we both want to make sure that Base Camp succeeds.”
Darrin Johnson
Experience Base Camp
tim-arsenault-bonsai-bar-testimonial
“No one cared about my business like Xzito did. Xzito's Revenue Growth Program has helped us clarify the most important things to grow as a company. We're making more now in a week than we were making an entire month.
Tim Arsenault | CEO
Bonsai Bar - Pop Up Events
Heroica-Construction-Xzito-Testimonial-Jhonny-Leyva
“Working with Xzito we have grown 300% and we keep growing. You need to have the right website, the right message, and the right brand. Every deliverable Xzito promised they delivered. I was very happy with Xzito, would use them again, I keep using them. I would recommend Xzito in a Heartbeat.
Jhonny Leyva | CEO
Heroica Construction
Fred-Adler-CEO-V
“Working with Xzito has brought us peace of mind. Xzito is part of our team, and they know our people. This is one of the closest partner relationships we have. They are there from the inception, and they'll be there when we measure what worked, what didn't work, and what we could do better.”
Fred Adler | CEO
McVan, Inc. - Religious Jewelry Manufacturer
Ricardo-Bermudez-CEO-V
"We continue to see good results and have a continuous flow of leads which ultimately become our customers. At the end of the day, results are what matters, and that's what we've got with Xzito."
Ricardo Bermudez | CEO
Sensing Systems | Sensor Manufacturer
Phil-Perut-CEO-V
“As a CEO, I wanted to understand that my investment has a good return, so working with Xzito on a monthly basis, I was able to review the performance and measure the impact of our campaigns. I worked with other companies, and Xzito was above all of them."
Phil Perut | CEO
SES America | LED Display Sign Manufacturer
Tom-Sioui-Video-Testimonial
"Xzito has the ability to take a project from start to finish. They do a really good job of explaining what’s going on and helping you through the process. We are experts at building plastics, Xzito are experts in digital marketing."
Tom Sioui | CEO
Slideways | Plastic Conveyor Parts Manufacturer

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Xzito is a full-service agency that partners with leaders to execute brand excitement and revenue growth strategies.

2820 Hartford Ave Johnston, RI 02919
401-709-4342

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