NeoCorp

After 7 years with the same agency and little to show for it, NeoCorp's CEO decided to stop settling for reports without results. What followed was a complete overhaul, replacing fragmented vendors with a single, unified engine that delivered 249% ROI in just 12 months.

Overview

NeoCorp, a US-based rope manufacturer serving a national customer base through direct sales and Amazon distribution. After 7 years with the same agency and minimal strategic progress, the CEO sought a growth partner who would go beyond reports and deliver a unified marketing engine tied to measurable revenue outcomes.

Challenge

The CEO and marketing manager were operating inside a fragmented system that generated reports without driving results. The team faced three core challenges:

No Strategic Accountability or Execution Rhythm:
The previous agency delivered data dumps once or twice per year with no strategic direction, leaving the team making reactive decisions instead of executing against a deliberate growth plan.
Disconnect Between Marketing Activity and Revenue:
The CEO did not speak marketing terminology. The marketing manager could not connect activities to pipeline or revenue outcomes. Reports existed, but decisions were not being made from the data.
Vendor Fragmentation With Zero Integration:
No single partner owned the full marketing engine. Things fell through the cracks because strategy and execution lived in separate worlds, with nobody accountable for the whole system.

Solution

Strategic Clarity & Execution Rhythm:
Started by meeting directly with the CEO to understand where he wanted to take the business.
Established a structured cadence:
Weekly touchpoints to review data and maintain momentum, monthly reviews to analyze performance, and quarterly strategic planning to align execution with growth goals.
Integrated Multi-Channel RevAds & SEO:
Managed paid media campaigns across Amazon, Google, and Bing with full visibility into spend, revenue attribution, and ROI, while executing a technical SEO strategy to increase organic visibility and reduce long-term dependence on paid, all tracked through custom dashboards giving the CEO and marketing manager real-time performance insights.
Unified Engine Under One Partnership:
Applied the Design. Build. Fuel. framework across the full engagement, Design (Strategy) defined goals, audience, and competitive positioning; Build (Infrastructure) created the assets, dashboards, and systems needed for scale; and Fuel (Activation) deployed targeted ad spend, organic strategies, and RevGrow.ai automated review workflows to drive measurable pipeline, revenue, and trust signals.

Xzito partnered with this manufacturer to design and build a scalable marketing engine by aligning strategy, execution, and structured accountability under one partnership.

Impact

With strategic clarity in place, NeoCorp realized measurable, data-driven growth within 12 months:

249% ROI / 319% ROAS on paid media investment.
274% ROI / 142 keywords ranked in top 10 (576% increase in keyword visibility)
11,258 contacts generated, 2,834 converted into strategic retailer partners.
60+ reviews in 4 months vs. 22 reviews accumulated over the previous 8 years.

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Testimonial

"You guys, I want to do more with you. Not only do I love the conversations we're having about making our business more valuable, but you're making me more money".

— Andrew J, CEO

"Working with the Xzito team has been a blessing. They have helped grow our Amazon channel substantially, and better structure our website and our ecommerce site with hands-on execution, including improved listings, smarter ads, and constant testing—and timely insight into what's coming next. Collaborative, respectful, and easy to work with. Grateful for the partnership—highly recommend!"

— Steven F, Sales & Service Manager