NeoCorp

Turning 7 years of stagnant vendor relationships into one scalable engine delivering 249% ROI in 12 months.

Overview

NeoCorp, a US-based rope manufacturer serving a national customer base through direct sales and Amazon distribution. After 7 years with the same agency and minimal strategic progress, the CEO sought a growth partner who would go beyond reports and deliver a unified marketing engine tied to measurable revenue outcomes.

The Challenge

The CEO and marketing manager were operating inside a fragmented system that generated reports without driving results. The team faced three core challenges:

No Strategic Accountability or Execution Rhythm
The previous agency delivered data dumps once or twice per year with no strategic direction, leaving the team making reactive decisions instead of executing against a deliberate growth plan.
Disconnect Between Marketing Activity and Revenue The CEO did not speak marketing terminology. The marketing manager could not connect activities to pipeline or revenue outcomes. Reports existed, but decisions were not being made from the data.
Vendor Fragmentation With Zero Integration
No single partner owned the full marketing engine. Things fell through the cracks because strategy and execution lived in separate worlds, with nobody accountable for the whole system.

The Creative Solution

Xzito partnered with this manufacturer to design and build a scalable marketing engine by aligning strategy, execution, and structured accountability under one partnership.

Strategic Clarity & Execution Rhythm:
Started by meeting directly with the CEO to understand where he wanted to take the business.
Established a structured cadence: weekly touchpoints to review data and maintain momentum, monthly reviews to analyze performance, and quarterly strategic planning to align execution with growth goals.
Integrated Multi-Channel RevAds & SEO:
Managed paid media campaigns across Amazon, Google, and Bing with full visibility into spend, revenue attribution, and return on investment.
Executed a technical SEO strategy to increase organic visibility and reduce long-term dependence on paid media. Built custom dashboards so the CEO and marketing manager could see exactly how the company was performing in real time.
Unified Engine Under One Partnership:
Applied the Design. Build. Fuel. framework across the full engagement. Design (Strategy) defined goals, audience, and competitive positioning.
Build (Infrastructure) created the assets, dashboards, and systems needed for scale. Fuel (Activation) deployed targeted ad spend and organic strategies to drive measurable pipeline and revenue.
Deployed RevGrow.ai automated review workflows to accelerate trust and reputation signals.

The Impact

With strategic clarity in place, NeoCorp realized measurable, data-driven growth within 12 months:

RevAds (Amazon, Google, Bing): 249% ROI / 319% ROAS on paid media investment.
Technical SEO: 274% ROI / 142 keywords ranked in top 10 (576% increase in keyword visibility)
11,258 contacts generated, 2,834 converted into strategic retailer partners.
Reputation (RevGrow.ai): 60+ reviews in 4 months vs. 22 reviews accumulated over the previous 8 years.

Hear directly from the team as they share their experience partnering with Xzito, from years of stagnant vendor relationships to the clarity, accountability, and revenue growth they gained along the way.

"You guys, I want to do more with you. Not only do I love the conversations we're having about making our business more valuable, but you're making me more money". — CEO, US Manufacturer