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At Xzito, we recommend pay-per-click (PPC) when customers need a quick inbound marketing strategy to obtain immediate traffic and results. Unlike non-paid Search Engine Optimization Model, with Pay-Per-Click you pay Google, Yahoo or Bing to be listed on the top of online search results page. This makes you highly visible within hours.

Keep the following in mind:

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Are you targeting the right target market, and geographical regions?

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Do you know which keywords are converting to more leads and customers?

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Do you have relevance between your keywords, ads, and landing pages?

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Do you have a strong quality score that leads to lower cost-per-click?

Need help managing your Pay-Per-Click campaign?

Schedule a Free PPC Assessment Today!

Benefits of Pay Per Click Advertising

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Dedicated Account Manager

Dedicated Account Manager

Your dedicated Account Manager will help define, configure, and tweak your ad campaign. Every week you will meet with your account manager to review the metrics and suggest improvements based on performance.

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Get Your Business Found

Get Your Business Found

Your business ad can get found by users when they're looking for products or services offerings. Attract new visitors to your website, increase sales, and make your office phones ring.

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Remarket to Previous Visitors

Remarket to Previous Web Visitors

Show ads to people who have visited your website. When people leave your website without buying anything, or didn’t take any action, remarketing ads reconnect with them by showing relevant ads as they browse the web.

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Local or Global Reach

Local or Global Reach

Your ads can be targeted to specific countries, cities, or a specific distance from your business.

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Measure ROI

Measure ROI

With your ad campaign you can see how many people seen your ad, clicked on your ad, and ultimately converted.

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Reach users on any device

Reach users on any device

In today’s mobile world, you need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there.

Some kind words from one of our clients

  • “Working with Xzito has resulted in significant increases in web traffic and student enrollments. I would highly recommend Xzito Creative Solutions for all of your online marketing needs."


    Joanne Dibello - Director of Marketing at University of Rhode Island Providence's Campus

Our Simple and Proven Process:

To ensure for a return on your investment, our PPC process consists of five phases.

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We'll work with you to create a killer PPC game plan to ensure that we understand how your objectives will turn your website into a traffic-generating machine. We start by addressing the key questions during our free Growth Conversion, where we will discover your current EGQ (Exciting Growth Quotient) — a measurement we use to analyze your market and leadership vision in connection with different strategies for bridging the gap from your "as is" to your desired state.

Your Pay-Per-Click Strategy Includes:

  • Identifying top sales and marketing objectives
  • Determining key performance indicators that measure success
  • Evaluating your sales funnel
  • Identifying your ideal buyer persona
  • Differentiators and positioning
  • Commercial Intent Estimate
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  • Keyword Research
  • Competitor Research & Ad Analysis
  • Web Crawl Test
  • Configure Google Webmaster Tools
  • Install Google Analytics
  • Develop Benchmark Ranking Report
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  • Account Configuration (Google, Bing, Yahoo, Affiliated Networks)
  • Creation of Ads (Search, Display, Retargeting)
  • Configure Ad Groups
  • Conversion Goal Tracking Setup
  • Phone Number Configuration to track leads
  • Setup Google Analytics
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  • Landing Page Blueprints
  • Landing Page Design & Development
  • Responsive Landing Page layout for tablet and mobile users
  • Web form to capture contact information
  • Calls-To-Action
  • Thank You/ Confirmation Page
  • Email Follow Up Sequence

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  • Bid Management
  • Ad Network Management
  • Reselection of Keywords based on Performance
  • Traffic Reports
  • Email Support
  • Phone Support
  • Weekly Touch-points
  • Monthly Meetings

If your Pay-Per-Click Programs are not managed effectively your company can WASTE A HUGE amount of money. At Xzito our goal is to maximize your budget, obtain quality traffic, click-through-rate, and help you convert leads to new potential customers.

To learn more about our PPC MANAGEMENT PROGRAMS or to conduct a complimentary PPC Evaluation: