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We'll work with you to create a killer game plan to ensure that we understand how your objectives will turn your website into a business-growth-generating machine. We start by addressing the key questions during a free one-on-one conversion, where we will discover and bridge the gap from your "as is" to your desired state.
Your Website Strategy Game Plan Includes:
- Identifying top sales and marketing objectives
- Determining key performance indicators that measure success
- Evaluating your sales funnel
- Identifying your ideal buyer persona
- Competitive benchmarking
- Differentiators and positioning
- Evaluating existing technology and capabilities
- Identifying available internal and external resources
- Web architecture recommendations
- Blueprinting screen layout concepts
- Content strategy suggestions
- Traffic, lead, customer conversion and engagement strategies
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Together with our team of copywriters we'll help you develop messaging that will attract and engage your ideal buyer persona to take action throughout each phase of buyers journey. Trying to attract more than one buyer? Not to worry, we'll personalize the messaging by creating contextual content to display dynamically based on what we know about them, helping you increase convert more leads and acquire more customers. Regardless of your industry we'll select the best suited copywriter that understands your needs and challenges faced in your industry.
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Your project manager will work hand-in-hand with our creative team of skilled designers to help create visual interfaces, layouts and designs that connect with your ideal buyer persona's browsing and buying patterns. We push the envelope in design thinking while observing applicable best practices in navigation and user experience. During the design phase, we are methodical in setting the foundation for layout and composition, navigational structure, visual hierarchy, color treatment, typography, icons and symbols, texture, photography, graphs and charts, buttons, and much more. Our design interfaces can be adjusted for a variety of platforms, including desktop and mobile user experiences.
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The goal of this phase is to provide a fully functioning website. Once we get your approval on the user experience design, your project manager will begin to work with our master Web developers, who bring experience in Web usability, speak and code in multiple languages, and work on reputable Web platforms that matter today. Our Web developers are cross-trained in various aspects of the website creation process and online marketing to help avoid the communication conflicts that can disrupt the development process. They constantly evaluate emerging tools and love to explore and develop the latest technology trends. Our multidisciplinary team will ensure that we deliver the best product possible. Our developers:
Understand the following programming languages:
- XHTML /HTML5
- CSS /CSS3
- JavaScript
- XML
- And more!
Have experience coding for the following CMS platforms:
- Hubspot COS
- WordPress
- Adobe Business Catalyst
Can integrate your site with the following CRMs:
- Salesforce CRM
- Hubspot CRM
- Zoho CRM
- Infusionsoft
Testing
Once your website has been developed, working properly on the CMS, content has been optimized, and includes calls to action and lead-generating features, we cross our t's and dot our i's to ensure that your website is ready to go live. Some of the things we check are:
- Page Titles and Meta Descriptions - The page title is an important factor for your website's search engine optimization (SEO). Page titles let search engines know what your Web page is all about. The meta descriptions let the searcher know what your Web page is all about.
- Cross-Browser Check - We ensure that your website looks and works the way it should in the most popular browsers: Firefox, Chrome, Safari, Opera and our favorite, Internet Explorer, aka “Internet Exploder” (where everything usually breaks).
- Functionality - We test everything thoroughly, from Web form submissions to links, automatic responses and more.
Other tests include proofreading the content and ensuring that all the analytic codes are in place. We don't launch the Web site until it's 100 percent valid. If we find any missing pieces or errors, we go back and fix them. Finally, we conduct a training session on how to update your website.
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Your website will have some powerful tools that will work together seamlessly in a single platform, but if we didn’t provide the proper training on how to use them, we would be doing a disservice to our clients. Prior to launching your website, we'll provide you with a crash course on how to properly update your site. We also offer support services for those who simply don't have the time to constantly monitor their company's ever- changing needs. Once you're done with the training, we will launch your website and celebrate!
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Now that you have a strong foundation, it's time to promote your site. After all, how can a machine run without fuel? The same applies to your website. You have a lead-generating machine; now, you have to fuel it with online strategies to drive qualified traffic and leads to ultimately turn them into customers.
Xzito creates and executes strategies that affect all these zones. We help our customers set up the proper systems, manage them, and monitor programs that help them reach their business goals.
