Battle of the Bots: Moz vs. Ahrefs

We all know by this point that SEO is an irreplaceable component to a successful internet marketing strategy. Not only does it allow marketers to drive free, organic traffic to their website, but it also provides a customized opportunity to convert leads into customers, gain more insight into user personas, and differentiate from competitors. Any online marketing strategy worth its bitcoins has optimized their website for search engine listings.

So how do we track our SEO performance and create KPIs to ensure we are always growing? There is a variety of free and paid marketing analytic tools on the market to provide the data needed to make decisions and record progress.

Backlinks & Referring Domains: Why They Matter

First off, let’s take a look at some of the key metrics that are provided by Moz, Ahrefs, and other website analytic tools. For the purpose of this article, we are going to focus on two components of SEO measurement: backlinks and referring domains.

 What is a Backlink?

A backlink is any incoming link to your website from another web source. While the concept of a backlink was initially critical to web navigation, the current state of the web has developed far beyond these parameters leading backlinks to serve a primary purpose in search engine optimization. In simple terms, Google deciphers “