More Modest Growth Expected for Global Advertising in 2017
We reached some interesting feats in global advertising during 2016 that will follow into 2017. For example, global advertising expenditures reached approximately
What's in store for 2017?
Global advertising spending is expected toWhat will drive these global advertising spending trends?
Digital advertising will be the primary driver of global ad spend growth. It is expected to account for approximately 33% of all advertising dollars in 2017. This is very similar to growth realized in 2016.Despite being modest spending, digital will still surpass that of TV ad spending. In other words, marketers are more concerned with the impact their online marketing strategies will have on their target population.
For example, 77 cents of every new advertising dollar is predicted to go toward digital channels, which is up from 72 cents in 2016. On the other hand, TV is predicted to receive only 17 cents of every new advertising dollar, compared to 21 cents in 2016.
How will this impact marketers?
Marketers must keep in mind that mobile internet usage will be the main driver of digital advertising spend, among other things. Therefore, it's crucial you efficiently and effectively optimize online marketing strategies with compatible, fast-loading web pages that make viewing ads and online shopping convenient.
Looking at the big picture, global advertisers need to increasingly find and utilize creative solutions that generate leads and conversions through digital channels, such as Google and Facebook. Consider experimenting with new ad formats in 2017 while practicing adaptability and transparency.
We want to help you craft online marketing strategies that are cost-effective and make 2017 a better year than 2016. Schedule a consultation to realize greater potential in the new year.
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