Web Design & Sales Leads… What’s the Connection?

If you’re not an Xzito Client and you’re reading this article, chances are that your website isn’t generating the web traffic, fresh sales leads, customer conversions, and social network excitement you want. 

As the CEO, Marketing, or Sales Leader of your organization, you have the power to find the solution best able to turn your website into a mighty force behind company growth and importance, BUT web design it’s only a piece of the puzzle. Other key factors that guide the best website redesigns include:

• Understanding important metrics that will guide on your site structure
• Designing and creating content around your ideal buyer personas
• Creating eye-catching Call-to-Actions (CTAs) to convert visitors into leads

We explain these factors in more detail in our blog article:

Great question!  If you took our advice and added some of the factors we mentioned in our blog about I’m sure you’ve heard of this one. So, how can it help you attract visitors to your web site? Social media gives you an opportunity to connect and develop a relationship with your prospects and customers. This relationship sets the ground for conversations and interactions with your company, and it’s a channel to lead them to your web site. How? You can share your blogs and other helpful resources with a link back to your site! Isn’t this great? 

Pay-Per-Click (PPC)

PPC can complement your SEO and other marketing activities.  PPC gives you an opportunity to show up on the first page of the search engines and target your message and/or promotion to a very targeted audience not only in search engines but also in social media platforms such as Facebook and LinkedIn.

Word of CAUTION!

Don’t over-fuel your machine.  In better words, as the operator of the machine, don’t get overwhelmed with all these online strategies. Evaluate your capabilities and resources both, human and technological. Then, determine which one makes the most sense. But, don’t expect your machine to work, if you don’t put any fuel in it either.

What fuel have you used on your website? What strategy has worked best for you? Share your experience in the comments below!

Learn about these and other online strategies in more detail in our EBook: 6 Strategies to Increase Web Traffic and Conversion

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