McVan Inc.

Over $20M in e-commerce revenue. 4,551% ROI. For every $1 invested, $46 back.

Overview

McVan Inc. is a premier manufacturer of wholesale christian gifts, serving a nationwide network of brick & mortar and online retailers. CEO Fred Adler connected with Xzito to begin a long-term partnership that has increased McVan's revenue by over 60%.

The Challenge

McVan's leadership wanted a partner to improve their brand positioning, website, and marketing program while growing their strategic retailer partner base. The team faced three core challenges:

An outdated e-commerce platform that could not support tiered B2B pricing, restricted retailer access, or ERP integration. Orders arrived by fax, email, and phone, requiring manual re-entry at an estimated 5-10 minutes per transaction.
No retailer acquisition strategy or onboarding system to attract, convert, and activate new strategic retailer partners.
Fragmented marketing with no system to deepen retailer relationships or run targeted campaigns to activate revenue from the existing partner base.

The Creative Solution

Xzito designed and built a custom revenue engine combining RevSites, RevTech, RevContent, RevAds, and RevPartners into one unified system.

Custom B2B E-Commerce with ERP Integration: A new platform with partner-level pricing, restricted visibility, and direct JMAS integration by CAISoft. Orders now flow from BigCommerce to the ERP with zero manual re-entry.
SEO-Driven Retailer Acquisition: Bottom-of-funnel keyword strategy achieving first-page Google rankings and 794 strategic retailer partner leads from organic search alone.
Onboarding Engine: E-Commerce Partner Kit, automated onboarding workflows, partner segmentation, and a "State of Religious Retailers" lead magnet.
Campaign Activation: Email marketing, sales rep intelligence, seasonal campaigns including the "Falltastic" fall campaign, and content resources that repositioned marketing from expense to growth lever.

The Impact

With a stronger digital foundation in place, McVan achieved:

64% revenue growth over the partnership with consistent year-over-year increases.
Over $20M in e-commerce revenue with 4,551% ROI. For every $1 spent, $46 generated.
11,258 contacts generated, 2,834 converted into strategic retailer partners.
Automated order processing, ERP synchronization, and data-driven sales rep enablement replacing manual guesswork.