McVan Inc.

Over $20M in e-commerce revenue. 4,551% ROI. For every $1 invested, $46 back.

Overview

McVan Inc. is a premier manufacturer of wholesale christian gifts, serving a nationwide network of brick & mortar and online retailers. CEO Fred Adler connected with Xzito to begin a long-term partnership that has increased McVan's revenue by over 60%.

Challenge

McVan's leadership wanted a partner to improve their brand positioning, website, and marketing program while growing their strategic retailer partner base. The team faced three core challenges:

E-Commerce & Order Processing:
An outdated e-commerce platform that could not support tiered B2B pricing, restricted retailer access, or ERP integration. Orders arrived by fax, email, and phone, requiring manual re-entry at an estimated 5-10 minutes per transaction.
Retailer Acquisition & Onboarding:
No retailer acquisition strategy or onboarding system to attract, convert, and activate new strategic retailer partners.
Marketing & Retailer Engagement:
Fragmented marketing with no system to deepen retailer relationships or run targeted campaigns to activate revenue from the existing partner base.

Solution

Custom B2B E-Commerce with ERP Integration:
A new platform with partner-level pricing, restricted visibility, and direct JMAS integration by CAISoft. Orders now flow from BigCommerce to the ERP with zero manual re-entry.
SEO-Driven Retailer Acquisition:
Bottom-of-funnel keyword strategy achieving first-page Google rankings and 794 strategic retailer partner leads from organic search alone.
Onboarding Engine:
E-Commerce Partner Kit, automated onboarding workflows, partner segmentation, and a "State of Religious Retailers" lead magnet.
Campaign Activation:
Email marketing, sales rep intelligence, seasonal campaigns including the "Falltastic" fall campaign, and content resources that repositioned marketing from expense to growth lever.

Xzito designed and built a custom revenue engine combining RevSites, RevTech, RevContent, RevAds, and RevPartners into one unified system.

Impact

With a stronger digital foundation in place, McVan achieved:

64% revenue growth over the partnership with consistent year-over-year increases.
Over $20M in e-commerce revenue with 4,551% ROI. For every $1 spent, $46 generated.
11,258 contacts generated, 2,834 converted into strategic retailer partners.
Automated order processing, ERP synchronization, and data-driven sales rep enablement replacing manual guesswork.