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Schedule Marketing Assessment

Last updated: 2/24/2020

Ownership of Intellectual Property & Agency Portfolio Rights

  • Agency retains all intellectual property rights in the work created for, and accepted by Client until payment in full is received for all services performed and work created.  Upon receipt of payment in full from Client, all intellectual property rights in the work created for Client are transferred to, and are the property of Client.
  • In the event Agency incorporates third party intellectual property or Agency’s preexisting intellectual property into completed Client work, all rights in such intellectual property remain with the third party or Agency, and Client has a non-exclusive and limited right to use of the intellectual property for the purposes of the work reflected in this Statement of Work.
  • Agency permanently retains all intellectual property rights in work consisting of unexecuted concepts, or work presented to, but rejected by, Client.
  • Agency retains the right to display representative samples of the work created for Client in its creative portfolio for the promotional or marketing purposes of Agency

Term of Agreement

  • All terms and conditions in this Statement of Work will be in effect for a period of one year from the date both parties execute it, or upon completion of all work and services described, whichever occurs sooner.

Agency Fees and Billing Terms

  • The Agency fees for the work described in this Statement of Work are set forth in a Statement of Work (SOW).  Any estimated fees may be subject to adjustment upon commencement of the work.  Agency fees for any work or services not described in this Statement of Work will be separately quoted or estimated in writing to Client.
  • Agency will charge interest in the amount of 1.5% per month for all invoices that remain unpaid after 30 days.  In the event any installment or milestone payments specified by Agency are not timely paid by Client, Agency may suspend or terminate work until all designated payments are received.
  • Agency makes all reasonable efforts to resolve any billing issues; however in the event Agency must incur fees or costs in the collection of any unpaid fees dues, Client shall be responsible for the payment of those fees and costs, including attorneys’ fees of the Agency.

Client Approvals and Authority

  • Client will provide timely approvals, responses, and information to Agency as required by Agency to complete its work or perform the services.  Client is solely responsible for any delays, missed deadlines, or increased fees or costs associated with or caused by delays in any required approvals, responses or information receipt.  Client will designate a representative or representative(s) with appropriate authority to make all necessary reviews of approvals of Agency work, and provide Agency with the name(s) of such representative(s).

Confidentiality and Care of Assets/Property

  • Agency and Client will maintain all information belonging to the other party confidentially and with reasonable care.  Neither Agency nor Client will disclose to any third party any confidential information of the other, including without limitation any business plans, marketing plans or information, financial data, client or customer data, recommendations, research findings, or details of the work or services performed by Agency for Client. 
  • Upon conclusion of the Agency’s work or termination of the parties’ relationship, Agency and Client will return any confidential information upon request of the other party or, alternately, securely dispose of it.

Third-Party Expenses and Liability for Payment

  • Client appoints Agency as its agent for all purchases of media, production costs, engagement of talent, or other services and materials required to fulfill the Agreement or produce the Work Product.  Agency may require advance prepayment of any of these expenses or will, wherever possible, arrange for the Client’s direct payment to any third parties providing these costs, materials or services.
  • For all media, production services, talent engagement, or other services or materials purchased by Agency on Client’s behalf, Agency will be held liable for payments only to the extent proceeds have cleared from Client to Agency for such third party purchase or expense; otherwise, Client will be solely liable to the media or other relevant third party (“Sequential Liability”).  Agency will use its best efforts to obtain agreement by media and other relevant third parties to Sequential Liability.  Agency will charge its prevailing administrative fee to advance or manage costs and expenses to third parties on behalf of Client. 

Disclaimer of Warranty; Limitation of Liability for Work and Services

  • Client will exercise due diligence and reasonable care to verify the accuracy of all claims and information provided to Agency, and is responsible for all final legal review and approval of all Work Product prior to its publication or public release. 
  • Agency makes all reasonable efforts to make the website accessible and secure with the latest technology trends. Agency will discuss with the Client the option of making the website compliant to ADA, WCAG, 508, and PCI guidelines. Unless explicitly specified in the Statement of Work/Proposal, the Agency doesn't guarantee and is not responsible for ADA compliance, 508 compliance, or PCI Compliance. If such compliance requirements are needed, Client should provide compliance specifications to Agency. Agency will advise on how to meet these guidelines but the Client is responsible for making decisions about how and what compliance specifications are needed to do to comply. In the event that the client-provided specifications doesn't meet compliance, Client will work with Agency to have any issues fixed as part of a separate SOW.
  • Client will indemnify and hold Agency harmless for any claims or actions by third parties against Agency, including without limitation those by governmental or regulatory authorities, based upon materials furnished by Client or where material created by Agency is substantially changed by Client, including without limitation any claim for false advertising, libel, slander, piracy, plagiarism, invasion of privacy, or infringement of intellectual property.  Information or data obtained by Agency from Client to substantiate claims made in advertising is deemed to be “materials furnished by Client.”

Website Compatibility

  • Agency will ensure that the websites/pages will be compatible with the most modern versions and popular web browsers on desktop, mobile, and tablet devices (Mozilla Firefox, Google Chrome, Safari, Microsoft Edge 12+, and Android Browser) across Windows, Mac OSX, Mac iOS, and Android. However, in the event that your website/pages do not render effectively on a new browser after release, or older browsers are no longer supported, Agency reserves the right to quote for any work involved in changing the website design or website code for it to work with updated browser software.
  • We do offer a limited 30-day warranty of related work or service as it relates to fixing functionality or bugs that are deemed to be within the confines of our work. In the unlikely event there are any issues with the website/pages provided, due to an internal agency issue, we will address promptly. Agency is not liable if Client has tampered with the construction of any Agency work. Maintenance plans are available to support with any usability improvements.

AGENCY DISCLAIMS ANY REPRESENTATIONS OR WARRANTIES OF EFFECTIVENESS, SPECIFIC RESULTS, OR SPECIFIC QUALITY OR QUANTITY OF RETURN OR RESPONSE RELATED TO THE WORK OR SERVICES IT PROVIDES TO CLIENTS.  AGENCY’S WORK IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY LAW, ANY AND ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, WITH REGARD TO THE WORK ARE EXPRESSLY EXCLUDED, INCLUDING BUT NOT LIMITED TO THOSE OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT, LACK OF DEFECT, OR ACCURACY.

In the event of any claim, demand, alleged loss, or alleged damage arising out of work provided by Agency to Client, Agency’s total liability to the Client will not exceed the amount of fees or other compensation paid to Agency pursuant to this Agreement