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Merging Human Creativity with AI Efficiency in Content Marketing

Posted by Jairo Gomez on Aug 21, 2023 11:00:22 AM

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As AI technology continues to advance, its applications are becoming more widespread across various industries. In this blog, I will share with you how AI can be used specifically for content creation. By leveraging AI tools, you can save time and effort while producing high-quality content. So, let's dive in and explore the exciting possibilities that AI offers for content creation!

The Co-Pilot Approach: Navigating Content Creation with AI as Your Trusted Companion

The philosophy behind using AI for content creation varies significantly among individuals and even more so between organizations. At Xzito, we view AI as a valuable assistant or a co-pilot in the content creation journey, rather than as the pilot itself.

In this role, you are the captain steering the course of content creation. The AI is present to streamline the process, allowing you to concentrate more deeply on the substance and underlying message of your story, rather than getting bogged down by the mechanics of writing.

In this article, we will outline how we at Xzito leverage AI to support our content marketing efforts, using it as a helpful companion rather than as the primary creator.

You might know what you want to say but might struggle with articulating your thoughts using the appropriate words and sentiments. This is where AI can step in — it can help to bridge this gap, enabling your message to resonate powerfully with your target audience.

The Power of a Good Story

When it comes to content marketing, storytelling is key. Before asking AI to assist you in crafting compelling narratives that captivate your audience, you need to have a story or an experience you want to share. Your experience is unique to you so you won't be able to start using AI until you share your story and why you're sharing the story. Make sure to also clarify your purpose behind the story. What message or feeling do you want to convey to your audience?

  • Start Initial ROUGH Draft: Start by putting your thoughts down in a tangible format. You can type them into a Word document or speak them into a voice recorder tool, such as Otter, which can then transcribe your recording into text. Remember, it doesn't have to be perfect. 
  • Engage AI Tools: Once you have your initial thoughts typed out, copy and paste the text into AI tools like ChatGPT or Jasper for further refinement. Example Prompt: "Make up a story about (enter what the story is about)."
  • Highlight Key Points: As the story takes shape, ensure it includes and emphasizes key points or messages that are integral to the narrative.
  • Incorporate Questions: Embed questions within the content to spark curiosity in the reader and engage them more deeply with the story.
  • Craft a Catchy Title: Create a title for the story that is attention-grabbing and relates to a key element or theme within the story.
  • Prepare Social Media Posts: Develop custom social media posts to promote your article across various platforms. Tailor each post to suit the style and audience of the respective platform.
  • Select Hashtags: Choose or create hashtags that align with the theme of your article. These should be hashtags that are likely to be searched or followed by your target audience.
  • Review and Edit: After you receive the output from the AI tool, review it thoroughly. Make edits to refine the language, tone, and content to align with your vision and voice.
    By breaking down the process into these steps, the instructions provide a clear and structured pathway for integrating your unique storytelling with AI-assisted content creation.

Finding Your Unique Writing Style with AI

After generating your first article using AI, pay close attention to the style of writing it produced for you. This is a stepping stone towards discovering and refining a unique writing style that aligns with your voice.

AI tools like ChatGPT can analyze your story and identify both the descriptive and reflective elements in your writing. Armed with this analysis, you have the guidance needed to consistently write in a style that resonates with your target audience and sets your content apart from the rest.

Therefore, the next time you craft an article, remember to specify in your prompts the writing style you feel aligns with the message you intend to deliver. This will help the AI to tailor its output to better match your desired tone and style.

Enhancing Your Story with Visuals

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Visuals are a vital component in content creation. AI tools like DALL-E and Leonardo can generate remarkable graphics and images that complement your story. These tools can save time and money that might otherwise be spent hiring a professional illustrator. Here is how to get started:

Crafting the Perfect Prompt

Start by using detailed prompts from ChatGPT as a foundation—the more descriptive your prompt, the more accurate the AI’s output will be. For instance, begin with a prompt like “A sunny day at the beach with a family building a sandcastle.”

  • Refining Your Image - After your initial render, carefully analyze the image: What elements might be missing or need adjustment? Consider the scene’s time of day, the weather, and interactions between elements in the photo. If the image features people, specify details such as their gender, age, race, clothing, and expressions.
  • Iterating for Perfection - It’s likely that your first image won't be perfect; that's normal. Don't hesitate to revise your prompts until you’re satisfied with the result. Define the time period of the setting, specifying whether it's set in the present, past, or future, and consider naming a specific year or era if relevant.
  • Choosing Your Artistic Style -  Next, think about the artistic style you envision for the image. Do you prefer a pencil art look, an oil painting effect, a 3D rendering, or perhaps a style inspired by a specific cartoon? For instance, you might opt for an impressionistic style or characters reminiscent of a popular show.
  • Exploring Pre-Defined Artistic Styles - If you’re unsure which art style suits your vision, turn to Leonardo. This tool offers various pre-defined art styles, with options that are both free and available for purchase. For detailed pricing options, be sure to visit Leonardo’s website.

Exploring Other AI Tools

Screen Shot 2023-08-16 at 9.35.05 AMIn addition to the tools mentioned above, there are many other AI tools available for content creation. Gloss AI, for example, can help you create video shorts, blog articles, and even e-books based on your video content. These tools offer endless possibilities for enhancing your marketing efforts and expanding your content creation capabilities.

Take Action and Embrace AI

Now that you've learned about the power of AI in content creation, it's time to take action. Embrace these tools and incorporate them into your content creation process. By leveraging AI, you can save time, improve the quality of your content, and engage your audience on a whole new level. So why wait? Start exploring the world of AI-powered content creation today!


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