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What is Google Guaranteed? Is it Worth It?

Posted by Jairo Gomez on Nov 12, 2023 9:16:52 AM


In the world of crowded search results, how can you stand apart from the crowd? How do you show customers they can trust you? 

Let’s face it, knowing which businesses are trustworthy isn't always easy. But did you know that Google Guaranteed can help you address this challenge? Let us give you some ideas!

Around mid-2017, the Google Guaranteed program was introduced. It was primarily associated with the Local Services Ads for select services, such as locksmiths, plumbers, and electricians. The aim? To give users added confidence when selecting a local service provider through Google. Google Guaranteed was designed to bridge the gap between wary consumers and genuine service providers.

Recently, a valued customer shared the significant impact of the Google Guaranteed badge on business differentiation. According to them, it isn't just a badge; it's a testament to a company's quality, trustworthiness, and commitment to service excellence. 

Here are the top Google Guaranteed FAQs

What is the Google Guarantee badge?

Screen Shot 2023-11-12 at 8.38.40 AMThe Google Guarantee badge is a symbol indicating that a business has undergone and successfully cleared a screening and verification process managed by Google or its partners. The badge can make ads more appealing, leading to potentially increased customer trust and higher click-through rates.

How would I know if a company has a Google Certified Badge?

It will be prominently displayed near the name of the business in their advertisement or listing when searching for a service on Google. Look for the green badge with a white checkmark inside. For certain professional services, you might see "Google Screened" instead of "Google Guaranteed." 
Google Guranteed Ads-Example

How can businesses get the badge?

Businesses must sign up for Local Services Ads and successfully pass Google's verification process, which might include background checks, licensing checks, and insurance verifications.

What protection does the Google Guarantee offer to consumers?

If customers aren't satisfied with the service quality from a Google Guaranteed business found via Local Services Ads, Google may reimburse up to $2000 as long as it's within 30 days.
Services booked outside of Local Services Ads itself or add-on/future projects, damages to property, dissatisfaction with price, or cancellations will not be covered. 

Do all businesses on Google have this badge?

No. The Google Guarantee badge is primarily associated with Local Services Ads. Not every business on Google Search or Maps will have it. The availability depends on geographical regions and the type of service category. As of the recent update in 2022, here are the top service categories that are eligible:

  • Appliance Repair
  • Carpet Cleaning
  • Electricians
  • Garage door services
  • HVAC (heating or air conditioning)
  • Junk removal
  • Lawn care
  • Locksmiths
  • Movers
  • Pest control
  • Plumbers
  • Roofers
  • Tree services
  • Water damage
  • Window cleaning
  • Window Repair
Is there a cost associated with the Google Guaranteed for businesses?

Yes. The cost usually pertains to the Local Services Ads platform where businesses pay per lead they receive through the ads. As of the most recent update in January 2022, can vary widely based on factors like service category, geographic location, and market demand. Google doesn't have a fixed cost for all businesses; instead, it gives a range based on these factors. For example:

  • Locksmith Services - from $5 to $30 per lead.
  • Plumbers - from $10 to $50 per lead in certain cities.
  • Garage Door Services - from $7 to $40 per lead.
  • HVAC Services - from $20 to $60 per lead in populated regions.

Is Google Guaranteed Worth It?

Google Guaranteed (Photobook (8 x 8 in))In conclusion, Google Guaranteed is worth it as long as you are a service-based business and reliant on local online searches. It enhances credibility and visibility, especially in competitive markets. Because it's linked to Google Local Services ads, costs can vary, so a careful cost-benefit analysis is crucial. It's most advantageous if you prioritize customer service and positive reviews, and are in a location where its impact is maximized. Essentially, if you can leverage the increased exposure and trust it brings against its costs, Google Guaranteed can be a valuable asset for your business.

If you're considering implementing Google Guaranteed and want to optimize your Google Ads strategy, we invite you to schedule a consultation with us to explore how we can help maximize your online presence and reach your target customers effectively.



Topics: Leadership, RevBrand

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