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How Google's 'People Also Ask' Boxes Can Provide Fuel for Your Marketing Efforts

Posted by Jairo Gomez on May 8, 2017 4:38:00 PM


There is more than what meets the eye regarding Google's 'People Also Ask' boxes. More than likely, you have stumbled upon these boxes when performing Google searches. 

These boxes feature popular questions (also known as suggestions) that other people have searched. These boxes also include brief, direct answers that help people find desirable content quicker. Additionally, one can also have easy access to source links of the answers.

On the other hand, these boxes offer more advantage than a better search experience. These boxes can be leveraged to create more satisfying content for your target audience. Learn how you can fuel your SEO management efforts with the insights below.

Google SERP

Do More With Google's 'People Also Ask'

Take advantage of Google's 'People Also Ask' by gaining new keyword or phrase ideas for your content. Keep in mind that these boxes do not show for every query. They usually show for broad topics that garner a large amount of content. So, you should go after that kind of content to improve your SEO management.

But this tool can help you achieve more by pinpointing subsets of your broad topic, allowing you to provide a more in-depth perspective on it. In other words, you can answer questions for your target audience that your previous content weakly answered or didn't touch on at all. For example, if a target user desires to learn how to make spaghetti, this person likely also wants to know the top ingredients for making it, not just any kind. Right?

Another cool feature is its ability to reveal more relevant suggestions when you click on a query. Just click the gray downward-pointing arrow, and Google will quickly scan content for more interesting questions. Therefore, you are not restricted to the few you see upon reaching original search results.

Furthermore, you have more opportunity to capitalize on this optimized content because the queries featured in the boxes get a lot of traffic. Drawing more people to your website can mean more leads and conversions.

Google SERP

Get to Know Your Competition Better

Google's 'People Also Ask' isn't just great for learning more about your target audience. Use it to understand your competitors' weak spots. Besides, you don't want to just repeat what they have said, despite it being new information to you. You want to present a better version of the topic by filling in the gaps of information and insight.

Figure out what kinds of questions they aren't answering clearly or at all about a relevant topic. Are the examples they use to illustrate points fitting enough for the context of the topic and audience? Are they using language that appeals to readers - is it too technical or laid back?

Also, consider how they present their content. When it comes to SEO management, it's not just what you say - it's how you say it, too. For example, the Google suggestions feature source links to blog posts and general reference sites (e.g. Wikipedia). 

If competitors have mainly done blog posts on the topic, it may be ideal for you to provide better content on a site like Quora. Quora is a Q&A website where business people, among others, go to ask questions and give answers on a variety of subjects. So, it's no surprise it pops up in suggestions.

Creating unique, informative, and entertaining posts on this site is a chance to engage your target audience in a more direct way. Adding relevant links that go back to your site can enlarge your traffic beyond what blog posts can do alone.

Now, you have a new, free tool at your fingertips to tackle SEO management like a pro. Schedule a consultation to discover how we can help  you manage SEO challenges beyond content creation. 


Topics: Sales Partner Enablement

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