In the age of constant connectivity and digital distractions, it's easy to get caught up in the endless scroll of social media. As a business professional, you understand the importance of leveraging social platforms, but spending countless hours on them can drain your time and energy. The good news is that there's a way to achieve content marketing success without getting sucked into the social media vortex. In this article, we'll explore strategies and techniques to jump-start your content marketing efforts while minimizing the time spent on social media platforms.
As a member of the awesome faculty at Goldman Sachs' 10,000 Small Business program in Rhode Island, I had the privilege of leading a training session on content marketing. And boy, did we dive deep into the social media rabbit hole!
During the session, one brave attendee opened up about their frustrations with social media. "Honestly, I don't think social media works for me," they confessed, mirroring my own past doubts. "It's such a time-sucker, and I always end up lost in a sea of posts and updates."
I totally got where they were coming from, so I shared a personal revelation that had completely changed my perspective on social media. The room leaned in, hungry for a fresh take on this digital monster.
"Hey, have you ever considered hiring a writer? I mean, there are super talented journalism students out there who would love to tell your story. Plus, did you know there are state programs that can reimburse you for hiring a college intern? How cool is that?"
As I shared my own journey, puzzled faces transformed into expressions of curiosity and hope. Everyone was ready to ditch the social media blues and unlock its true potential.
Little did they know that by embracing their vulnerability, a whole new world of possibilities would open up before them. That one simple shift in perspective set off a powerful chain reaction, transforming their relationship with social media. No longer trapped in its never-ending whirlpool, they saw it for what it truly is—a powerful tool to connect with their target market.
Let me share three powerful strategies that will help you navigate the social media landscape without spending every waking hour glued to your screen. These strategies are all about working smarter, not harder. It's time to turn on your content marketing engine!
Strategy 1: Document, Don't Create
You know what's cool about content marketing? You don't always have to start from scratch and create everything yourself. Instead, take a page out of New York Times Best Selling Author, Gary Vaynerchuk's book and embrace the concept of "document, don't create."
Here's the deal: Every single day, you're surrounded by opportunities to connect with your ideal clients. They're out there, struggling with various challenges, and it's up to you to observe and document those struggles. You're not just an onlooker, though—your client is the reluctant hero, and you're the guide in their story, providing insights and guidance to help them overcome obstacles and win their inner game.
Let me give you an example. Remember the story I shared earlier? Well, that's how I'm putting this strategy into action. By paying attention to my clients' journeys and the issues they face, I get to document those struggles and share my solutions with the content I create. The clients get something they really want, valuable content, while seeing how my services can be the solution to their problems. Your content mixed in with a little storytelling becomes the perfect invisible sales machine!
So, instead of constantly racking your brain to come up with new ideas, simply tune in and observe. Take note of the challenges your prospects go through at every stage of their journey. Then, use those real-life experiences as inspiration for your content. This way, you'll create authentic, relatable, and engaging materials that resonate with your audience.
When you adopt the "document, don't create" mindset, you'll feel the pressure melt away. You'll tap into the natural stories unfolding around you, and your content will flow more effortlessly. Plus, your audience will appreciate the genuine approach and connect with your brand on a deeper level.
My content creation game got much simpler when we ditched the need to create everything from scratch and start documenting the real struggles and successes of our ideal clients. Get ready to share their stories, provide valuable insights, and watch your content marketing game soar to new heights.
Strategy 2: Hire Writing Talent to Interview You
Let's be real, running a business keeps us crazy busy. We don't have time to stare at a blank screen, battling writer's block. That's where the magic of hiring writing talent comes in.
Picture this: You set aside just 45 minutes for an interview. That's it! And guess what? That one interview can be transformed into a treasure trove of content. It's like hitting a content creation jackpot!
Now, you might be wondering, where can you find these amazing writers? Well, fret not! There are awesome marketplaces like Upwork.com that are brimming with professional wordsmiths. They're ready to help you craft killer content that captures your expertise and connects with your audience.
But wait, there's more! You can also tap into the enthusiasm of journalism students who are itching for a chance to sharpen their writing skills. It's a win-win situation—you get top-notch content, and they get valuable experience and a foot in the door.
So, say goodbye to the stress of creating content from scratch. Embrace the power of collaboration and let talented writers do the heavy lifting for you. With their skills and your expertise, you'll be able to create a ton of engaging content that captivates your audience and keeps your content marketing game strong.
Strategy 3: Get Started with One Platform
Okay, let's take a chill pill and not stress ourselves out by trying to conquer all the social media platforms at once. Trust me, that's a recipe for overwhelm! Instead, here's a simpler game plan that works like a charm.
First things first, commit to writing one stellar blog article per week. Pour your heart and soul into it, providing valuable insights and solving your audience's burning questions. Make it the kind of content that makes them go, "Wow, this is exactly what I needed!"
Next, don't just keep it to yourself. Share the love! Send that awesome article directly to your email list. They've signed up because they want to hear from you, so don't leave them hanging. Give them exclusive access to your top-notch content and make them feel like VIPs.
But we're not done yet. It's time to venture into the world of social media, but remember, we're keeping it simple. Choose one social media platform that aligns best with your audience and your goals. Whether it's Facebook, Instagram, LinkedIn, or Twitter, pick your playground and show up consistently. Post that fantastic blog article, share snippets, and engage with your audience.
Oh, and here's a little bonus tip: When people start commenting on your posts, don't just ghost them! Engage with them, reply to their comments, and keep the conversation going. It's all about building those meaningful connections and turning engagement into real relationships.
By focusing on one platform and following this streamlined approach, you'll find yourself in a content marketing groove that's both manageable and effective. So, let's start small, rock that blog article, share it with your email subscribers, conquer one social media platform, and get ready to connect with your audience like never before. It's time to shine, my friend!
Congratulations! You're on the brink of unlocking your content marketing potential and achieving remarkable success. With these powerful strategies—documenting instead of creating, hiring talented writers to interview you, and starting with one platform—you're one step closer to conquering the content marketing game.
But here's the deal: this is just the beginning of your journey to greatness. Every piece of content you create becomes a powerful weapon in your arsenal. You establish yourself as an authority in your industry, captivating your audience and earning their trust.
But remember, it's not enough to simply dip your toes in the water. It's time to start the journey and invest the time to start building little marketing engines that will pay your business dividends daily. Embrace the journey, commit to consistency, and let content marketing become your secret weapon.
Not sure what to do next, need a little push? Join us at our next content creation workshop . For our next installment in this Series, "Engagement: The Key To Turn Content Into Sales".
Join our Live Content Marketing Workshop where we'll dive deeper into these strategies and help you create a comprehensive Content Marketing Blueprint. Reserve your spot now!