Don’t miss out on the green at the end of your marketing rainbow!
It’s been tough, but you’ve finally done it. You’ve figured out how to drive targeted traffic to your website. That’s fantastic! There’s just one problem. Your visitor just arrived to the party and they’re already headed out the back door without even trying out your homemade dip. Before you start sobbing into your pillow, read on. We can help you solve your lead conversion woes and increase sales with these 3 simple ways to convert traffic into leads.
1. Add or improve the location of your e-mail subscription forms.
Really, it’s that simple. Sometimes potential customers like what you have to say, but if you don’t ask them for what you want at exactly the right time, they’re gone. Some high-converting places are:
- Above the header
- Feature Box
- Top of Sidebar
- Middle of Post
- End of Post
- Pop-up (gasp! But oh yes, it works.)
Each area appeals to a different type of personality. Scanners may convert with Above the Header or Feature Box placement, while interested readers may convert more on footer copy, when they finish the page. Where is the ideal placement? It really depends, based on your copy and potential market. Try your opt-in in different locations, or in several locations. If you want to know for sure, you can do A/B testing.
2. Contextual Content: “the right content to the right person at the right time.”
If someone were to go to your website right now, surf around, leave and then return, would they see the same call to action that they did the first time? Would they see the same opt-in box, no matter what they were searching? If so, you may be missing out on conversions.
Hubspot analyzed data from more than 93,000 calls-to-action during one year and they found that calls-to-action that dynamically changed with the viewers needs and interests had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. If you’re not responding to those visitors, they may not respond to you.
3. Add interactive tools to your website such as calculators and quizzes
Providing content that engages or solves a potential customer’s problem is key to converting them.
Quizzes are becoming more and more popular lately because they engage visitors and can generate leads or help you to segment your email list into more specific groups. They also appeal to the prospective customer’s narcissistic side. Who doesn’t love talking about themselves?
Calculators are extremely effective because they help your lead solve a problem. If someone is in the market to build his own swimming pool, how likely is he to use the “Cost of Building Your Own Swimming Pool Calculator” that you have on your landing page? Very. And what if you have an e-mail opt-in form right beneath your calculator or quiz to catch them in their moment of gratitude? Now you’re really talking!
Now that you are driving targeted traffic to your website, be sure enage visitors by adding or improving the location of your email subscription form, optimizing content for context, and definetely don’t shy away from interactive website tools!
With these three tips in your pocket, you’re sure to have the Luck of the Irish with your marketing leads.