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At Xzito, we don't just run ads; we engineer growth.

Imagine a PPC strategy so precise it feels like we're reading your customers' minds. This isn’t just about reaching your audience—it’s about transforming how they see your brand.

Curious about our process?

It all starts with understanding your unique business needs and crafting tailored campaigns that resonate with your target audience. 

Comprehensive-PPC-Strategy
Comprehensive PPC Strategy

Through meticulous analysis of your business goals and competitor landscape, we develop campaigns that ensure maximum impact, aligned with your brand's objectives.

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Account Set Up and Personalized Configuration

Our PPC creation framework is not one-size-fits-all. We customize every element to suit your specific needs, ensuring you reach the right audience at the right time.

Performance-and-Measurement
Performance and Measurement

We don’t stop at launch. Our continuous performance tracking and detailed reporting provide the insights necessary for ongoing improvement and exceptional outcomes.

Why aim for average when you can reach excellence?

Our expert team, backed by a proven track record, uses the latest tools and techniques to refine strategies and drive success across various industries.

Learn more about RevAds best practices

Structuring Ad Groups in Google Ads: SKAG vs. STAG

Understanding Google Ads goes beyond just grasping the fundamentals of PPC and applying best practices of Google Ads; it involves mastering advanced strategies that optimize campaign performance. Key among these strategies is the way you structure your paid search campaigns.

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The End of Third-Party Cookies & What It Means for Digital Marketing

The impending phase-out of third-party cookies is causing a significant stir in the digital marketing arena. This shift, driven by privacy concerns and changing regulatory landscapes, is poised to reshape how marketers target, track, and understand their audiences.

PCC-Blog

5 A/B Testing Examples to Improve Your Online & Offline Marketing

Marketers have been using A/B split testing to help validate ideas and assumptions about what works and what doesn't. A/B Testing can be applied to online and offline marketing campaigns. Some examples include:

Have any questions?

We’re here to help!

Ready to escape the cycle of underperforming ads and wasted budget? Take action now. Schedule your free consultation and start your journey towards unprecedented growth with our expert PPC services.

FAQ - Frequently Asked Questions

What are the different types of PPC ads?  
The main types of Pay Per Click ads include search ads, display ads, shopping ads, video ads, and remarketing ads.
What platforms can I run PPC campaigns on?  
Common platforms for Pay-Per-Click advertising campaigns include Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and Amazon Ads.
How do you determine the budget for a PPC campaign?  
The budget for a PPC campaign is determined by factors such as your business goals, the competitiveness of your industry, keyword costs, and the desired reach and frequency of your ads.
How do you track the success of a PPC campaign?  
Success is tracked using quality scores and key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate optimization, cost per acquisition (CPA), and return on ad spend (ROAS).
How often do you optimize PPC campaigns?  
Campaigns are typically optimized on a regular basis, which can range from daily to weekly, depending on the campaign size, budget, and performance.
What is A/B testing, and how is it used in PPC?  
 A/B testing involves creating multiple versions of an ad or landing page to see which performs better. This helps in optimizing the ad campaign for higher conversions and better ROI.
How do you handle underperforming ads?  
Underperforming ads that are not cost effective are analyzed for potential issues such as poor ad copy and calls to action, irrelevant keywords, or ineffective landing pages. We then make necessary adjustments or replace the ads entirely.
Can you help with landing page optimization?  
Yes, we provide landing page optimization services to ensure that your landing pages are aligned with your ad copy and designed to maximize conversions.
How much does PPC management cost?  
PPC management costs vary based on the scope of the campaign, the platforms used, and the level of service required. We offer different pricing models, including flat fees, percentage of ad spend, and performance-based pricing.
Do you offer PPC training or consulting?  
Yes, we offer training sessions and consulting services to help teams and small businesses  understand and manage PPC campaigns effectively.
Can you integrate PPC with other marketing strategies?  
Absolutely, we can integrate PPC with other marketing strategies like Search Engine Optimization SEO, content marketing, social media marketing, and email marketing for a comprehensive brand and long term marketing campaign approach.
What industries do you specialize in for PPC services?  
We specialize in various industries, including e-commerce, healthcare, finance, education, and B2B services, among others products and services.
How quickly can I see results from a PPC campaign?  
Results can vary, but many businesses start seeing initial results within a few days to weeks. Full optimization and significant ROI improvements typically take a few months.
What is the typical ROI for PPC campaigns?  
The ROI for PPC campaigns varies by industry and campaign objectives. Our goal is to maximize your return on investment through continuous optimization and data-driven strategies.
How often will I receive reports on my PPC campaigns?  
We provide detailed reports on a monthly basis, with the option for more frequent updates if needed. These reports include insights on performance, key metrics, and recommendations for improvement.