Industries · Manufacturers
Xzito is a growth marketing agency that helps US manufacturers turn marketing into a revenue system: strategy, technical websites, B2B e-commerce connected to the ERP, SEO, and paid media on Google, Bing, and Amazon, run under one partnership. Manufacturer clients include NeoCorp (249% ROI on paid media within 12 months), McVan ($20M+ in e-commerce revenue at a 4,551% ROI), and Sensing Systems (65% more organic traffic in under six months).
Manufacturers
The same problems come up across our manufacturing clients, whatever they make:
NeoCorp's previous agency delivered data dumps once or twice a year with no strategic direction. The marketing manager couldn't connect activity to pipeline or revenue, so decisions weren't made from the data.
No single partner owned the whole marketing engine. Strategy and execution lived in separate worlds, and things fell through the cracks.
McVan's e-commerce platform couldn't handle tiered B2B pricing, restricted retailer access, or ERP integration. Orders came in by fax, email, and phone, and each took an estimated 5–10 minutes to re-enter.
After a redesign, Sensing Systems' rankings slipped, and the site presented products clearly without turning that interest into sales conversations.
SES America had traffic but couldn't see who was visiting or which pages they read, so the team couldn't nurture leads.
McVan had no strategy or onboarding system to attract, convert, and activate new retailer partners.
What we do
Each piece below is something we have built or run for a manufacturer. Together they form one engine under the RevGrow Program:
RevStrategy sets goals in an annual workshop, then keeps them on track with weekly touchpoints, monthly reviews, quarterly planning, and dashboards. That is the cadence NeoCorp runs on.
Explore RevStrategyRevSites rebuilt the Sensing Systems site structure so engineers find the right product fast, with SEO and analytics built in. Organic traffic rose 65% in under six months.
Explore RevSitesRevTech gave McVan a BigCommerce store with partner-level pricing and restricted visibility, connected to its JMAS ERP. Orders now flow in with no manual re-entry.
Explore RevTechRevAds runs NeoCorp campaigns on Amazon, Google, and Bing with full visibility into spend, revenue attribution, and ROI: 249% ROI and 319% ROAS within 12 months.
Explore RevAdsRevContent produces email programs, seasonal campaigns such as McVan's "Falltastic," and the technical content buyers look for.
Explore RevContentRevPartners built McVan an e-commerce partner kit, automated onboarding, and partner segmentation. 11,258 contacts generated; 2,834 became retailer partners.
Explore RevPartnersGrowth stories
How a US manufacturer replaced 7 years of stagnant growth with a marketing engine delivering 249% ROI.
249% ROI on paid media142 keywords in the top 10
How a wholesale manufacturer modernized from fax-based ordering to a unified revenue engine driving retailer acquisition.
$20M+ e-commerce revenue4,551% ROI
How an industrial manufacturer turned its website into a sales-aligned growth engine driving qualified leads.
65% more organic traffic30+ page-one keywords
In their words
Working with Xzito has brought us peace of mind. Xzito is part of our team, and they know our people. This is one of the closest partner relationships we have. They are there from the inception, and they'll be there when we measure what worked, what didn't work, and what we could do better.
We continue to see good results and have a continuous flow of leads which ultimately become our customers. At the end of the day, results are what matters, and that's what we've got with Xzito.
As a CEO, I wanted to understand that my investment has a good return, so working with Xzito on a monthly basis, I was able to review the performance and measure the impact of our campaigns. I worked with other companies, and Xzito was above all of them.
FAQ
Yes. Manufacturing clients include NeoCorp (engineered rope and cordage), McVan (wholesale religious gifts), Sensing Systems (force and torque sensors), and SES America (LED highway and traffic signs). The work ranges from paid media and SEO to B2B e-commerce connected to an ERP.
Yes. For McVan, Xzito built a B2B store on BigCommerce with partner-level pricing and restricted visibility, connected to the company's JMAS ERP so orders flow in with no manual re-entry. Before, orders arrived by fax, email, and phone and took an estimated 5–10 minutes each to re-enter.
Yes. For NeoCorp, Xzito manages paid media on Amazon, Google, and Bing with full visibility into spend, revenue attribution, and ROI. Within 12 months, paid media returned 249% ROI (319% ROAS).
It depends on your starting point and channels. Sensing Systems saw organic traffic rise 65% in under six months, and NeoCorp reached 249% ROI on paid media within 12 months. Progress is tracked on a scorecard reviewed monthly and quarterly, so you see it along the way.
Growth strategy starts at $3,000–$5,000/month. Most companies invest $5,000–$20,000/month with Xzito, plus advertising and technology costs. Your investment is scoped with you upfront, during a strategy session.
No. Xzito partners with both lean teams and established marketing departments. Sensing Systems describes Xzito as its own marketing department; at NeoCorp, Xzito works alongside the CEO and marketing manager.
Book a call
Book a call with our team to share your goals, discuss your opportunities and gain clarity on the next step to power your marketing engine.
Prefer the phone? Call 401.709.4342.
If your organization is ready to move beyond disconnected tactics and start building a system that scales, we're ready to partner with you.
