Rhode Island · Providence
Xzito works with Providence companies from its office in Johnston, which borders the city to the west. Providence clients include Heroica Construction, a general contractor whose CEO says it grew from $300,000 to $1 million in revenue working with Xzito, and Brown University. Xzito also designed and rolled out Johnny Rockets' digital menu boards at Providence Place Mall.
Local work
Three projects, three very different Providence businesses:
Heroica's CEO wanted to win work from universities. We asked who the client base was, tailored the website and targeting to those clients, and researched the institutions he wanted to reach so he could use it in his meetings. When he met with the Rhode Island School of Design, the first thing they said was "beautiful website."
Digital menu boards with motion content, rolled out across high-traffic venues including Providence Place Mall, so menus and prices update in real time and the brand looks the same everywhere.
Read the Johnny Rockets storyBrown is one of the organizations on our client list, alongside the University of Rhode Island.
We met with a lot of big, fancy marketing companies in Providence and Boston, but out of everybody we talked to, I didn't feel like anybody cared about our business the way Xzito did.
Growth stories
How a global restaurant brand unified its menu marketing and scaled brand consistency across multiple high-traffic locations.
Working with Xzito we have grown 300% and we keep growing. You need to have the right website, the right message, and the right brand. Every deliverable Xzito promised they delivered. I was very happy with Xzito, would use them again, I keep using them. I would recommend Xzito in a heartbeat.
The Providence market
Providence is Rhode Island's capital and its densest business market. Brown University has been here since 1764, Textron and Citizens Financial Group keep their headquarters downtown, and the I-195 District, 26 acres freed up when the highway was relocated in 2011, is growing into a life sciences cluster with 17 projects and over $1 billion of investment.
For a B2B company here, that means sophisticated buyers: universities, hospitals, and corporate teams who compare you with firms in Providence and Boston before they ever call. The companies that win are the ones whose website, proposals, and follow-up look like they belong on that shortlist, and whose marketing is aimed at the specific institutions they want to work with.
Where to start
In a crowded market, the first wins come from focus:
RevStrategy names the target market and the offers built for it, so every campaign points at the same buyers.
Explore RevStrategyRevSites guide institutional buyers to the proof they need and make the next step obvious.
Explore RevSitesRevBrand gives you a clear point of view, so buyers compare you on value instead of size.
Explore RevBrandRevContent turns the questions your buyers ask into pages that build trust before the sale.
Explore RevContentRhode Island
Useful local organizations for growing companies:
FAQ
Xzito's office is at 2820 Hartford Ave in Johnston, the town that borders Providence to the west. We work with Providence companies such as Heroica Construction and Brown University.
Yes. For Heroica Construction, we tailored the website and targeting to the universities the company wanted to reach and researched those institutions so the CEO could use it in his meetings.
Xzito runs strategy and execution together through the RevGrow Program: an annual plan with your leadership, then weekly, monthly, and quarterly checkpoints. One client who interviewed agencies in Providence and Boston chose Xzito because no one else seemed to care about the business the same way.
Growth strategy starts at $3,000–$5,000 a month, and most companies invest $5,000–$20,000 a month, plus advertising and technology costs.
Book a call
Book a call with our team to share your goals, discuss your opportunities and gain clarity on the next step to power your marketing engine.
Prefer the phone? Call 401.709.4342.
If your organization is ready to move beyond disconnected tactics and start building a system that scales, we're ready to partner with you.
