Resources

Learn, plan, and grow with Xzito

Name: Xzito
Address: 2820 Hartford Ave, Johnston, RI, 02919, US
Telephone: +14017094342

Articles, free guides, the book, and straight answers from more than 20 years of helping companies grow.

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Growth Blog
Practical articles on growth strategy, branding, websites, marketing technology, paid media, content, sales alignment, and channel partnerships. 211 articles and counting.
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Guides
Free guides, templates, and tools built from the strategies we use to help companies scale with clarity and confidence.
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Marketing Engine Assessment
Answer sixteen questions and see which of the eight cylinders of your marketing engine needs attention. Four minutes, no email needed to see your score.
Take the assessment
The 4% Code Book
The framework behind every partnership we take on, by co-founder Jeshua Zapata. Get free sample chapters.
Explore the book
Community
Daily Growth Hunters: a community for founders and marketing teams applying The 4% Code to turn vision into action.
Visit the community
FAQ
Straight answers to the questions people ask about Xzito and its industry.
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Growth Blog

Growth strategy
20 Years, 20 Lessons: What Building Xzito Taught Us About Growth
After 20 years of building Xzito, we've learned valuable lessons about entrepreneurship, growth, client relationships, partnerships, and staying relevant in a changing market.
June 23, 2026 · 13 min read
Growth strategy
Marketing Agency for Startups: In-House vs Agency
Should startups hire a marketing agency or build in-house? Learn what to keep close, what to outsource, and how to scale your marketing the right way.
May 29, 2026 · 23 min read
Growth strategy
Cool Interactive Sign at Six Flags New England!
After waiting for about an hour in line for the "Superman: Ride of Steel" at Six Flags New England, I ran into this interactive display.
May 6, 2026 · 1 min read