As a CEO, your day consists of a multitudinous important tasks required to ensure your company’s continued success. Marketing is just one element that you oversee. However, it's one of the most important, because without effective marketing, your company simply can’t survive in this technologically driven society. Can you currently say this aspect of your company is a success? Are you seeing the results you desire? If you answered "no" to these questions, you likely could use some help with your marketing plan. Outsourcing your marketing to an agency can help drive measurable results, lower in-house expenses, and maximize your marketing investment!
1. It's Cheaper Than Keeping Someone on Staff
According to PayScale, the average salary of a marketing director is $81,000 a year. Perhaps, your staff marketing professional is paid less than this, or maybe more. However, no matter what your marketing staffer is being paid, you can almost certainly save money by outsourcing your marketing needs. In most cases, you pay a set fee to hire an agency to oversee marketing. This averages out to be much more affordable than keeping someone on staff full time.
2. Receive & Monitor Metrics More Effectively
As a CEO, you know all about getting results. You wouldn’t overlook a downshift in sales, would you? In the same way, you shouldn’t put up with a less than effective marketing plan. That is where outsourcing your marketing needs come into play. This type of company allows you to benefit from their expertise, ensuring you get the most out of your marketing investment. Experts also understand how to monitor the results, meaning they know how to measure the success of their strategies and tactics acurately. In addition, marketing experts understand how to project results, so you can foresee how a new campaign will eventually lead to an increase in sales or website traffic.
3. Make Better Use of Your Resources
Let’s face it - you are a super busy person. You do run a successful company after all, so that’s no surprise! As a result, you most certainly don’t have all the time necessary to devote to marketing. Thankfully, you can easily take this one task off your list. Don't be too quick to assign this responsibility to a non-marketing team member though; your staff probably doesn't have the depth of training or understanding of marketing trends necessary to do the job. This is understandable. After all, the metrics, algorithms and tactics marketing professionals use change so frequently. It can be impossible to keep up! If you choose to outsource this task, you will more effectively utilize your resources and see a greater ROMI (return on marketing investment).
4. Try Something Different
Albert Einstein once said, “The definition of insanity is doing the same thing over and over again and expecting different results.” Essentially, doing the same thing you have been doing will never result in a different outcome. If you aren't getting the desired results, why would you keep running the same campaigns or using the same, tired strategies? If you aren’t seeing increased brand recognition, an uptick in sales, more traffic to your website, or other measurable factors that show progress is being made, it's time to try a different tactic. Marketing experts can offer a new perspective on your marketing. Many times, this is a result of their knowledge and experience within the marketing industry. In addition, just getting a new set of eyes on your marketing can rejuvenate your marketing and give you new perspective and ideas!
Marketing trends and technology are evolving on a perpetual basis. This makes it difficult to sustain continued success when it comes to your company’s marketing plan, but have no fear! You, as a CEO, will benefit from the expertise of a marketing professional in many ways, from freeing up your time and getting a more effective rate of return to saving money on an in-house marketing staff. For all these reasons and more, you will find outsourcing your marketing needs advantageous.