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How to Leverage Newsjacking to Break Through to Customers

Posted by Jeshua Zapata on Oct 4, 2015 3:57:00 PM


Every day, Marketing and PR people work hard to capture the attention of journalists and customers. They’re overloaded with idea and product-centric eMail, Blog, Social Media and Advertising messages, but you can break through with Newsjacking.

This involves aligning your ideas, products, and offers with breaking news that lots of people like the ones you target are interested in – RIGHT NOW. When something is buzz-worthy and hot, people want to hear about it. You can harness that interest to slingshot interest in your company ahead of the competition.

For example, after Prince William and Kate Middleton got married in April of 2011, no one could stop talking about Kate’s wedding dress. Within hours after the wedding, vendors started talking about her dress, and began making near-identical copies or similar styles of the Stella McCartney-designed dress. Lots of them got sold.

So, ask yourself – “What’s hot that I can align my info with?” Let’s say you’re a religious jewelry retailer. Well, on September 22, 2015, the Pope visited the US. What an opportunity! Let’s say you’re a running shoe retailer. What parallels can you draw with the high interest in a contentious Republican presidential primary race?

Earlier this year people couldn’t stop talking about Pinterest. So, HubSpot, a marketing software platform, capitalized on this craze by creating the first Pinterest ebook for business owners and marketers: How to Use Pinterest for Business. It quickly became one of HubSpot’s most successful ebooks with more than 125,000 downloads to date.

That’s Newsjacking’s power. It leverages both timing and popularity!

Interested in learning more about how Newsjacking can accelerate your marketing campaigns?

If you’d like to talk with Xzito about this exciting sales and marketing aid, or to talk more about winning the online marketing battle, schedule a conversation! 

Topics: Sales Partner Enablement, Customer Acquisition

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