Co-founder, Xzito
Articles by Jeshua Zapata
Jeshua Zapata is a co-founder of Xzito, a growth marketing agency helping companies design, build, and fuel growth since 2004.
Articles
Growth strategy
Cool Interactive Sign at Six Flags New England!
After waiting for about an hour in line for the "Superman: Ride of Steel" at Six Flags New England, I ran into this interactive display.
Growth strategy
Revenue Growth Management: The B2B Guide to Scaling From $1M to $50M
Learn the levers, frameworks, and strategies that take companies from $1M to $50M in revenue. Revenue growth management for B2B companies explained.
Marketing technology
The Growth Strategy Framework To Build A $10M Marketing Engine from Scratch
Stuck between $500K–$9M? Build a $10M+ growth engine with proven strategy, team design, rituals, tech, and budgeting that drive real marketing results.
Marketing technology
ChatGPT vs Google Search: What It Means for Your Business Strategy
Discover how the rise of ChatGPT is reshaping search behavior and what it means for your brand. Learn how to adapt your content strategy in the ChatGPT vs Google Search era.
Channel partnerships
3 Ways to Use Scarcity When Marketing Your Next Offer
The principle of supply and demand shows that when supply is limited, demand goes up. Scarcity Marketing creates a sense of urgency.
Content marketing
Jump Start Your Content Marketing Without Being On Social Media All Day Long!
There's a way to achieve content marketing success without getting sucked into the social media vortex. In this article, we'll explore strategies and techniques to jump-start your content marketing efforts while minimizing the time spent on social media platforms.
Channel partnerships
Top 7 Strategies to Boost Channel Partner and Reseller Lead Generation
Lead generation for channel marketers and resellers in one enablement technique for driving channel sales success. Discover these 7 pipeline-filling strategies.
Websites
Hiring an Online Marketing Agency: The Contrarian’s View
Looking to hire an online marketing agency? What do you typically find? If they can’t differentiate themselves, how will they be able to differentiate your brand? Seek a marketing partner that your employees, customers, and leads can be excited about!
Channel partnerships
Sales Skills Training: Don't Be an Eager Puppy, Be a Proud Lion 🦁
We sometimes confuse experience with knowledge. Having a ton of sales and marketing experience doesn't necessarily make you more effective. In an effort to help you avoid some common sales mistakes, here is a list of helpful tips I learned during my recent sales skills training program.
Channel partnerships
6 Contrarian Questions to Ask When Hiring a Marketing Agency
Learn the six contrarian questions to ask when hiring a Marketing Agency. If you're searching for the best online Marketing Agency it's important to make sure your new outsourced partner can deliver the goods. Success depends on asking questions that push agency finalists out of their comfort zone.
Channel partnerships
How to Cultivate Customer Loyalty
Cultivating customer loyalty requires the right kind of emotional approach. Click to read on!
Channel partnerships
How to Design Successful Channel Partner Incentive Programs to Boost Sales
How to design channel partner incentive programs. 1. Assess current position. 2. Set goals. 3. Set a reward. 4. Reward the right actions and improve sales.
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