As the sales leader of your organization, you are supposed to be selling, not worrying about your organization's marketing strategy, like SEO. But, wouldn't it be nice if you wouldn't have to go hunting for your customers, instead they come to you? Sounds too good to be true, huh? Well, SEO is one of the strategies that can have qualified leads knocking on your door. According to the 2013 State of Inbound Marketing Report from Hubspot, 15% of marketers say SEO delivers above average sales conversions. So, why should SEO matter for sales executives? 

The Magic Formula

Having worked for small businesses over the past nine years, I understand the importance of reducing costs and maximizing every dollar to obtain a notable ROI.  In simpler terms, "Every Dollar Counts." Right?  Well then, what is better, Outsourcing PPC or Insourcing PPC?  Like everything in life, it comes down to a cost and benefit formula.

The Hubspot All-In-One marketing software is a great tool that will help you achieve faster online marketing results, but... it's just a tool. If it's not used properly, your success will be limited. 

Your competitors are fed up too, and they’re trying to fix the problem. 

...and how the organizers practiced the following techniques to get me to attend.

Let's face it; if we don't market, we will not achieve success. Why? Because no one WILL KNOW ABOUT US! We need to market to our employees, customers, prospects and community. Marketing takes place all around us, in the online world and the offline world. The successful brands are those that leverage both worlds to tell their story.

As the saying goes, it takes money to make money! And to have a successful business, you need to be sure you are visible to everyone, and that your site is eye-catching, unique, and garners A LOT of visitors.

To help get the New Year off to a great start, we wanted to share with you some internet marketing ideas that are critical success factors to make a huge difference in your internet marketing program. Each was re-defined, learned or confirmed by Xzito in 2012.

As the Internet Marketing Director at Xzito, I get a lot of blank faces when I explain what I do. So, "what is it that you do?", people ask me at networking events or at friends gatherings. "Well, I take care of the Internet Marketing for Xzito and our customers; I manage Pay-Per-Click and Search Engine Optimization campaigns and other online strategies to help our customers be found online." When I am about to go into more details, I notice the blank face and ask: "Do you know what is internet Marketing?" Often times, the answer is: "No". I find this to be very interesting, because the Internet is revolutionizing the way us, consumers, buy products and services, and companies are using it to their advantage. 

 "What does your business need to be successful?"