Growth story
Agfa HealthCare
Agfa HealthCare needed to introduce its new Impax Data Center to a busy medical community. Xzito built a campaign designed to make the medical community stop, think, and respond.
Agfa HealthCare
The challenge
Getting a new product noticed by busy medical professionals takes more than an announcement:
Launch a new product
Promote the new Agfa Impax Data Center to a busy medical community.
Motivate across web and print
Use exciting, highly motivational web and print marketing.
Make people act
Create a process designed to help the audience stop, think, and respond.
Xzito × Agfa HealthCare
The solution
Messaging addressed the community’s key issues, and visuals amplified it, generating both an emotional and a logical response:
Messaging that drives action
Calls to action such as “Visualize your EMR” and “See for yourself!” spoke to the medical community’s key issues, like an EMR that doesn’t provide the full patient imaging record.
Web banners
Interactive banner design and development, plus web banner designs.
Sales materials
A capabilities brochure and PowerPoint presentation design.
Email and video
An email newsletter blast and video animation.
The impact
One message carried the launch across every channel the medical community uses.
A single campaign across web banners, a brochure, a presentation, email, and video.
Messaging and visuals built to generate both an emotional and a logical response.
Clear calls to action that invited physicians to see the Impax Data Center for themselves.
Services in this engagement
Let's talk growth
Let's find the right path forward.
Tell us where you want to grow. We'll explore your goals and help you identify the right next step.
20–30 minute conversation
