For organizations with limited internal marketing resources, Xzito becomes your ongoing marketing operating partner, managing the strategy, campaigns, content, advertising, and performance that keep your engine running and improving.
A marketing operating partner is an outside team that runs your marketing function on an ongoing basis: deciding what to do next, executing it, measuring it, and improving it, instead of delivering projects and leaving you to operate them.
Three ways in, one question
How much of the work stays on your desk?
All three teach the same system. The only difference is how much of the work stays on your desk, and with Run it, almost none of it does.
Each module starts with a one-time setup on what you already own, then runs on a steady rhythm.
Direction and the numbers
RevStrategy
Your marketing thinking partner. We help decide what to do, why, and where to focus next, based on your goals and what the numbers actually say.
What's involved: A planning rhythm, a dashboard everyone reads, and one accountable person turning results into the next decision. This is the module every other one runs against.
Setup, one time
Getting the plan, the brand, and the numbers in place.
Assess your current marketing
Write the one-page growth plan
Agree the goals and KPIs
Stand up your dashboard and reporting
Document your positioning, audience, and messaging
Load your brand in as AI context
Set up your RevGrow.ai account and portal
Sequence the first 90 days
Ongoing, monthly and quarterly
Monthly is the data review. Quarterly is the strategic reset.
Monthly KPI and campaign performance review
Lead generation and sales insights
Optimization priorities for next month
Quarterly performance review
Growth priorities and campaign roadmap
Budget and resource allocation
Refreshed 90-day action plan
Setup documents the brand you have. If the positioning itself needs rebuilding, that is a Build it conversation.
Keep your business in front of the right audiences. Campaigns launched, watched, and cut, with spend moving toward what is producing while it is still producing.
What's involved: Account strategy, targeting, and creative, then weekly management against the numbers that matter: cost per lead, pipeline, and revenue, not just clicks.
Setup, month one
Getting accounts, tracking, and landing pages ready to spend.
Account audit and campaign strategy
Audience and keyword research
Conversion tracking installed and tested
Landing pages reviewed and forms checked
Campaign build
Ad creative and messaging
Ongoing, weekly and monthly
Weekly optimization, monthly reporting.
Campaign and budget management
Bid and audience optimization
Creative and message testing
Conversion optimization
Monthly performance reporting
Managed per network. Each network you add is another engine to tune, so each is scoped on its own.
Keep the engine fueled. We plan, create, optimize, and distribute the content that gets you discovered, builds authority, and creates opportunities.
What's involved: A topic map built on real buyer questions, a publishing cadence we actually hold, and content structured to be found by search and cited by AI answer engines.
Setup, one time
Getting the plan and the voice right before anything publishes.
Audit your existing content
Keyword and buyer-intent research
Build the topic and question map
Load your voice and proof points as AI context
Set the editorial calendar and cadence
Connect email and social distribution
Ongoing, monthly
Created, published, distributed, and improved.
Articles and thought leadership
Case studies and answer content
Landing page and campaign content
Email campaigns and nurturing
Social publishing and repurposing
On-page optimization and internal linking
Search and AI visibility monitoring
Being cited by AI answer engines is not a separate product. It is how content gets written here.
Running the engine isn't executing the same activities every month. It's using performance data to decide what should happen next, which is the part almost nobody actually does.
01
Measure
Results against the KPIs we set, not vanity numbers.
02
Identify
Where the opportunity is, and where money is leaking.
03
Test
Creative, offers, pages, sequences: deliberately, one at a time.
04
Reallocate
Budget and effort toward what the data has proven.
05
Update the plan
The 90-day plan changes when the numbers say it should.
The goal: an engine that generates more impact as your business grows, not one that produces the same output forever.
What it costs
Our team, running your engine
Run it is our full team on your marketing: strategy, advertising, content, and measurement. It's scoped with you upfront, after we've seen what you have.
Want your actual number? Show us what you have and we'll quote it, including whether anything needs building first. Not ready for Run it? Build it gets the engine running and you can move up later.
What shapes the scope
How many ad networks you run
How much content you want published
How often we meet
How many locations or business units you have
Each module starts with a one-time setup to get everything ready.
Ongoing marketing strategy, paid media management, content marketing, and performance measurement. It begins with a one-time setup that prepares your foundation, systems and tracking, then moves into continuous management — quarterly planning, monthly data reviews, weekly execution.
Build it builds what doesn't exist yet — brand, website, CRM, automations. Run it operates what exists. Our onboarding configures and prepares your current assets; it doesn't build a new website or rebuild a brand. If something needs building first, that's a Build it engagement, scoped on its own.
No. Run it exists for organizations with limited internal marketing resources — you don't need to hire, train and manage a department to get a functioning engine. You stay the decision maker. We run the work and bring you the decisions that are actually yours to make.
No. Nothing reaches your customers without a human approving it. AI accelerates research, drafting and analysis inside the engine, but positioning, pricing, offers, claims and anything touching a real customer relationship stay human decisions — and that doesn't change when the calendar gets tight.
Run it is scoped with you upfront, because it depends on what we run: how many ad networks, how much content you want published, how often we meet, and how many locations or business units you have. Each module starts with a one-time setup on what you already own. Book a strategy session and we'll quote it, including whether anything needs building first.
Strategy is the base of every engagement, because running ads or content without it is how money gets spent without compounding. Beyond that, the modules are genuinely modular — plenty of clients run strategy plus one, and add the rest when the results justify it.
Your next step
Let's talk about your growth.
Meet your growth team
Share your goals, discuss opportunities, and get clarity on your next step.
