Learn it
Learn the system that scales your business
Whether you read it yourself or we guide you through it, you'll leave knowing how to design, build, and fuel your own growth engine.
At your own pace
The 4% Code: the whole framework in one book
Jeshua Zapata's step-by-step guide to the Marketing Engine: how to design your growth plan, build your connected systems, and fuel the engine that scales your business and your impact.
Not sure yet? Free sample chapters let you start with zero risk.
Guided
Prefer guidance over going it alone?
Every option teaches the same framework, from the lightest touch to working alongside our team. More support, not different content.
Free
Sample chapters
Read the first chapters of The 4% Code before you buy the book. Delivered straight to your inbox.
Get free chapters: Sample chaptersFree
Guides and templates
Planning guides, blueprints, and templates that put each part of the framework to work.
Browse the guides: Guides and templatesCommunity
Daily Growth Hunters
A community of founders and marketers sharing real challenges, breakthroughs, and strategies for building scalable growth.
Join the community: Daily Growth HuntersFree
Marketing Engine Assessment
Sixteen questions, about four minutes. See which part of your engine needs attention first.
Take the assessment: Marketing Engine AssessmentWith our team
Coaching
Guidance applying the framework to your own business. Start with a strategy session and we'll recommend the right level of support.
Book Strategy Session: Coaching
What you'll learn
The exact system we build and run for clients
Learn it teaches the same Marketing Engine framework behind every Xzito partnership, with nothing held back.
Design
Set direction
Turn your vision into a growth plan: positioning, quarterly planning, and the KPIs that keep everyone aligned.
Build
Connect the systems
Unify brand, website, and tech into one engine that uses AI and automation to multiply your team.
Fuel
Drive the growth
Keep the engine running with content, paid media, sales alignment, and partnerships that compound.
Where this leads
Ready for more than learning?
When you want your engine built with you, or run for you, you won't start over. The framework you've learned is the one we deliver, at every depth of partnership.
01 · Teach me to fish
Learn it
Learn how to build your marketing engine.
You are here
02 · Build it with me
Build it
Have our team build your engine with you.
Explore Build it03 · Run it for me
Run it
Have our team run and optimize it for you.
Explore Run it
FAQ
Learn it: FAQ
Learn it is how you learn the Marketing Engine yourself: the same Design, Build, and Fuel framework behind every Xzito partnership, with nothing held back. Start with The 4% Code book or its free sample chapters, use the free guides and the community, or get coaching from our team.
Yes. Download free sample chapters of The 4% Code, use the free guides and templates, or take the Marketing Engine Assessment to see which part of your engine needs attention first.
Book a strategy session. We'll look at where your business is and recommend the right next step: coaching on the framework, having our team build the engine with you (Build it), or having us run it for you (Run it).
Your next step
Let's talk about your growth.
Meet your growth team
Share your goals, discuss opportunities, and get clarity on your next step.
- 20–30 minute conversation
- A focused discussion about your business
Prefer the phone? Call 401.709.4342.