Growth story
Teknor Apex
Teknor Apex, a privately held company founded in 1924, is one of the world’s leading custom compounders of plastics and the largest hose manufacturer in the United States. Xzito helped its Apex Hose brand bring a new “Watering ReInvented” positioning to life online.
- keywords on page one of Google
- 70
- of traffic from organic search
- 60%
- retailers on the locator
- 15,000+
Teknor Apex
The challenge
Teknor Apex began producing vinyl water hoses in the 1950s and makes all of its hoses in the United States. Apex Hose wanted its marketing site to keep up with changing residential and commercial buyers:
Messages for changing markets
Improve the messaging and technology behind the site to connect with shifting residential and commercial market segments.
Found on every device
Be found by buyers online, on desktop, tablet, and mobile.
More business for retailers
Drive more business to the retailers selling Apex products.
Listening to consumers
Collect consumer feedback and share innovative products, resources, and tips.
Data every month
Track performance month over month and keep gathering data to improve communication and products across market segments.
Xzito × Teknor Apex
The solution
Xzito worked with Apex Hose’s consumer product leaders on the messages, technology, and strategy to reinforce its position as a leader in water hose engineering:
A clear answer to “Why Apex Hose?”
The site answers what makes Apex different and what’s in it for the buyer, under the “Watering ReInvented” positioning.
Find a product, then a store
A site architecture that helps consumers find products by usage or brand, then buy online or locally through a Water Hose Location tool that sends them to over 15,000 loyal Teknor retailers.
Contextual marketing
Personalized content and offers on HubSpot COS speak each visitor’s language, with 9 buyer personas and over 600 pre-identified users.
Search engine optimization
SEO best practices across the site, plus a custom search module integrated with the Google Search Platform and video integration with Wistia.
Built for any screen
Optimized for mobile, tablet, and desktop with HD images and minimal scrolling, plus product photography and 360° product videos that show detail and features.
Design and a DIY blog
Design imagery, simple illustrations, and typography that mirror the product’s strength and durability, and a “Do-It-Yourself” blog with quick tips, sharing, and comments for every stage of the buying process.
The impact
Apex Hose gained a site that ranks, routes buyers to retailers, and personalizes what each visitor sees.
70
Keywords on the first page of Google, with 30 of them at the #3 position.
60%
Of site traffic coming from organic search.
15,000+
Loyal Teknor retailers that the Water Hose Location tool drives consumers to.
9
Buyer personas and over 600 pre-identified users receiving personalized content and offers.
In their words
Hear from the Teknor Apex team
Xzito is my first resource when I need something in marketing done. We have done trade show graphics, plant posters, data sheets, web ads, logo designs and Power Point programs. A poster they made for us is hanging in all 12 of our locations in the U.S., England, China and Singapore. I find their quality of their work to be excellent and I highly recommend them to anyone needing marketing communications services.
Services in this engagement
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