Growth story
Elder Services of the Merrimack Valley
Elder Services of the Merrimack Valley needed a website that was easy for visitors to use and easy for its own team to update. Xzito designed and built it on a nonprofit budget, and website traffic grew 46%.
- more website traffic
- 46%
Elder Services of the Merrimack Valley
The challenge
The organization needed its website to work better for the people it serves and for the people who run it:
A better user experience
Visitors needed a better web experience and user-friendly navigation.
Easy to update
The team needed to update the website themselves, easily.
A tight budget
Like many nonprofits, it had to get the most from a tight budget.
Xzito × Elder Services of the Merrimack Valley
The solution
Xzito evaluated the organization’s objectives for the website, then designed and developed a new one:
User-friendly navigation
A structure that makes the site easy for visitors to find their way around.
Self-management
Self-management capabilities so the team can update the site without outside help.
Advanced search
Advanced search so visitors find what they need quickly.
Multimedia and advanced functionality
Multimedia visuals and advanced functionality that bring the organization’s services to life.
The impact
The new website served visitors and staff alike, and more people found it.
46%
Increase in website traffic.
A complete system that’s accessible for users and, on the back end, for employees.
A smooth transition, and the most from a nonprofit budget.
In their words
Hear from the Elder Services of the Merrimack Valley team
Now we have a complete system that’s really accessible to not only the user but on the backend for our employees as well. We really appreciated Xzito’s ability to guide us through what could have been a difficult transition. They helped us get the most from the typically tight budget faced by non-profits helped us make the right decisions as well.
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