Growth story
University of Rhode Island
The University of Rhode Island Feinstein Providence Campus needed a marketing partner to grow its online presence: better organic rankings, more web visits, more prospects, and more student enrollments.
- new prospect students in one month from PPC
- 16
University of Rhode Island
The challenge
The Providence Campus serves adult students balancing work, family, and higher education. It needed its online marketing to bring in more of them:
Organic ranking
Improve the campus’s rankings so prospective students find it in search.
Web visits and prospects
Turn more searches into visits, and more visits into qualified prospects.
Student enrollments
Connect online marketing to the number that matters most: enrollments.
Xzito × University of Rhode Island
The solution
Xzito worked with the University to identify the objectives and keywords needed to increase web visits and qualified leads:
Keyword and objective research
The objectives and relevant keywords required to optimize web visits and qualified leads.
Dedicated landing pages
Landing pages built to turn visitors into prospects, for example a “Learn Your Options” page for the College of Continuing Education.
Lead generation and PPC
Lead generation strategies and a pay-per-click campaign focused on increasing student enrollments.
Monthly reviews
Monthly meetings to evaluate and improve the Internet Marketing Program and keep online marketing aligned with the University’s goals.
The impact
The University saw the program show up where it counts: in traffic, prospects, and enrollments.
16
New prospect students generated by the PPC campaign in a single month.
Significant increases in web traffic and student enrollments, in the University’s own words.
A monthly rhythm that keeps online marketing aligned with organizational goals.
In their words
Hear from the University of Rhode Island team
Working with Xzito has resulted in significant increases in web traffic and student enrollments. I would highly recommend Xzito Creative Solutions for all of your online marketing needs.
Services in this engagement
Let's talk growth
Let's find the right path forward.
Tell us where you want to grow. We'll explore your goals and help you identify the right next step.
20–30 minute conversation
