Co-founder, Xzito
Articles by Jairo Gomez
Jairo Gomez is a co-founder of Xzito, a growth marketing agency helping companies design, build, and fuel growth since 2004.
Articles, page 2
Marketing technology
Harness the Power of AI to Maximize Revenue and Improve Customer Engagement
AI is being used in many ways to help companies succeed. Learn 5 ways companies are using AI to maximize revenue and improve customer engagement.
Channel partnerships
Marching Forward with a Hyper-Targeted B2B Marketing Strategy
The “more is more” philosophy in marketing is that more is never enough. but it can actually hurt you. Challenge it with a Targeted B2B marketing strategy.
Content marketing
Splash of Courage: From Beachside Bravery to Business Breakthroughs
A transformative journey of confronting rocky fears to achieving continuous growth. Real-life lessons from a beach day and find parallels that inspire.
Content marketing
Unleashing the Power of Premium Pricing: How to Price a Product for Maximum Profits
This article delves into the critical importance of pricing, highlights common pricing mistakes to avoid, and explores the power of premium pricing as a competitive advantage.
Channel partnerships
3 Communication Techniques to Boost Channel Partner Engagement
3 techniques to help you communicate with your channel partners and get maximum mindshare, productive collaboration, engagement, and grow indirect sales.
Websites
5 A/B Testing Examples to Improve Your Online & Offline Marketing
Marketers use A/B split testing to validate ideas and assumptions about what works and what doesn't. View 5 examples of companies that applied A/B Testing.
Channel partnerships
5 Marketing Partnership Examples That Could Help You Accelerate Growth
Marketing partnership collaborates with other companies to create marketing campaigns that benefit the companies involved.
Channel partnerships
9 Sales Team Incentives To Motivate them to Hit Sales Targets
7 sales team incentive ideas that help improve your sales team’s productivity, keep team morale high, increase collaboration, and drive revenue.
Channel partnerships
Aggregation of Marginal Gains in the World of Partner Channels
Breaking down everything that goes into marketing to your partner channels & then improving it by 1% will create significant growth when combined together.
Channel partnerships
How to Avoid Channel Conflict
Misaligned goals, poor communication, change resistance, and ambiguous contracts cause conflict between direct and channel partner sales. Here’s the fix.
Websites
How to Use Search Intent Data To Get More Customers
Learn these three simple steps that will help you create content that's aligned with the search intent your ideal customer is searching for online.
Channel partnerships
Independent Reseller Incentive Programs: 9 Examples that Drive ROI and Loyalty
Are you looking to create effective independent reseller incentive programs? Use these 9 examples to boost sales, ROI, and inspire channel partner loyalty.
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