Co-founder, Xzito
Articles by Jairo Gomez
Jairo Gomez is a co-founder of Xzito, a growth marketing agency helping companies design, build, and fuel growth since 2004.
Articles, page 6
Growth strategy
How to Turn Your Team Meetings into Mini-TED Talks
Radiating inspiration as a true leader has the power to persuade your staff to radiate the same.
Channel partnerships
5 Keys to Developing a Powerful Brand Identity
Brand identity encompasses all the unique characteristics that define the nature and functions of a business, which allows it to stand out from competitors.
Channel partnerships
Best Practices for Melding Your Email with Your Social Media
Did you know that global business leaders spent the most money on email and social media marketing channels in 2015?
Growth strategy
Exploring the Connection Between Consistency and Creativity
As a CEO or marketing executive, how do you define creativity?
Channel partnerships
The Beginner's Guide to Smarketing
Your sales and marketing teams should be on the same 'smarketing' page with a strategy centered around personas for best results.
Sales alignment
3 Great Tips for Startups in Need of Business Leads
Use these strategies to generate more business leads and gain more opportunities to close the sale.
Growth strategy
3 Psychological Secrets to Improve Your Inbound Marketing Strategy
When brainstorming inbound marketing initiatives, think about ways to convince your target customer to make a small concession.
Content marketing
3 Searches That are Changing SEO Best Practices
When it comes to SEO best practices, marketers must pay careful attention to search patterns. Click to read on.
Websites
5 Questions to Ask Before Investing in New Marketing Technology
Visualizing how new marketing technology will be incorporated into your business is important for determining its practicality. Click to read on.
Websites
5 Reasons SEO is Important for Web Design
SEO in conjunction with web design aids in a company's inbound marketing efforts.
Branding
Brand Positioning Strategy: Las Quesudas’ Case Study
Enhance your business with a robust Brand Positioning Strategy. Learn how Xzito helps companies like Las Quesudas build strong brand reputations and grow.
Content marketing
Get More Leads For Your Business with Inbound Marketing
If you're hoping to generate leads quickly, these inbound marketing strategies will serve you well. Click to read on.
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