Co-founder, Xzito
Articles by Jairo Gomez
Jairo Gomez is a co-founder of Xzito, a growth marketing agency helping companies design, build, and fuel growth since 2004.
Articles, page 7
Content marketing
Why You Need to Impress Above The Fold
If you don't have a website that pulls a visitor in from the second they land on your page, they'll disappear into cyberspace.
Websites
3 simple ways to convert traffic into leads
You’ve figured out how to drive traffic to your website. but they’re already headed out the back door. Here are 3 ways to convert traffic into leads
Paid media
4 Questions to Ask a PPC Management Company
A PPC Management Company may use different combinations of industry-standard metric analysis tools to track the success of their clients' campaigns
Content marketing
How a Clean Database Can Make Your Marketing More Effective
People cancel their email accounts and unsubscribe to content they don't really want. Having a clean database can massively improve your marketing efforts.
Content marketing
How to Improve Your Brand Identity
If you have no idea how to go about improving brand identity, here are few tips that will help you do so.
Content marketing
How to Increase Keyword Ranking with Better Keyword Research
Conducting more thorough keyword research -- and using the results effectively -- can dramatically increase keyword ranking for search engine traffic.
Paid media
Making the Case for an Effective Pay Per Click Management Solution
An effective Pay per click campaign can play a major role in directing more potential customers to your online business. Click to read on.
Sales alignment
The Sales Funnel & Your Inbound Marketing Strategy: What's the Connection?
If you're frustrated by your business's lopsided ratio of inbound marketing leads, then maybe it's time to re-evaluate your sales funnel.
Growth strategy
Why Content Marketing Alone Isn't Enough
How do you get the most out of your marketing spend? You leverage content marketing as part of a holistic approach to lead generation and nurturing.
Growth strategy
4 Creative Solutions to Rocket Fuel Marketing Growth
Does your marketing need fuel in order to put it into orbit? Consider adding these creative solutions to add to your marketing mix.
Content marketing
How to Target the Right Audiences with Your Content
Online marketing doesn't operate on the principle of "If you build it, they will come." You need to Target the Right Audiences with your content
Websites
You Gotta "Give" to "Get" Website Leads: The Conversion Path
You gotta give to get website leads... but what can your company give and how can "giving" lead to getting website leads? Read on!
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