Co-founder, Xzito
Articles by Jairo Gomez
Jairo Gomez is a co-founder of Xzito, a growth marketing agency helping companies design, build, and fuel growth since 2004.
Articles, page 5
Content marketing
4 Out-of-Office Replies To Keep the Marketing Going While You're On Vacation
An old office staple -- the out-of-office replies -- can help you stay connected to your prospects until you return. Click to read on.
Growth strategy
5 Unique Ways to Find Business Leads
While there are many tried-and-true ways to find business leads, more unique methods tend to yield more impressive results.
Sales alignment
Marketing Managers: Why Should You Care About the Sales Funnel?
The sales funnel describes the sales process from initial contact to final sale. Where does marketing come into place? Learn how the sales funnel relates to the success of your marketing strategies, and create or re-define your own.
Channel partnerships
Unlock Channel Growth With 5 Key Partner Performance Metrics
Knowing how to evaluate your partners' performance will help measure the success of a partner program. Learn which partner performance metrics to measure.
Growth strategy
4 Critical Marketing Tips to Leverage During Economic Reopening
Each state has variations in its “return to normal” reopening strategy in a phased manner. How & where do you sell and market to in the phased scenarios?
Growth strategy
Don’t Give Up! Understand, Prepare, and Invest
When the economic revival is back, will you be ready? Review a list of marketing & sales ideas you can use to help your business survive and thrive!
Growth strategy
Empathy Marketing During Crisis - Partners Matter
Your ability to deliver value during a crisis will make your customers and partners stick with your brand for a long time over short term gains.
Websites
SEO Management: How to Optimize Your Site for Search
At one time, SEO management meant stuffing as many keywords into 500 words of copy. Not anymore!
Channel partnerships
4 Ways To Create an Engaging Customer Onboarding Experience
A well-designed customer onboarding process can help deliver an engaging experience and foster relationships that will increase customer satisfaction and client retention rate.
Websites
6 Landing Page Best Practices to Increase Lead Conversion
Trying to build an effective landing page? Want to improve existing page performance? Here are a few Landing Page Best Practices to Increase Lead Conversion.
Channel partnerships
How Google's 'People Also Ask' Boxes Can Provide Fuel for Your Marketing Efforts
There is more than what meets the eye regarding Google's People Also Ask boxes.
Content marketing
How to Find and Fix Your Brand Inconsistencies
Brand inconsistencies give consumers pause. They might consider your brand disingenuous or untrustworthy.
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