Co-founder, Xzito
Articles by Jairo Gomez
Jairo Gomez is a co-founder of Xzito, a growth marketing agency helping companies design, build, and fuel growth since 2004.
Articles, page 9
Branding
Beware of the 3 Lead Conversion Lepre-Cons and How to Spot Them
Lead conversion can be tricky in the B2B marketing world because it requires diligence and patience to move leads through parts of the sales cycle. Here are 3 lead conversion mistakes, how to spot them, and how to prevent them
Paid media
Choosing The Winning Google Ads Bidding Strategy
Discover the 10 different Google Ads bidding strategies and how to align your bidding with your goals. Learn the pros & cons of each to maximize your ROI.
Paid media
The End of Third-Party Cookies & What It Means for Digital Marketing
Facing the Third-Party Cookies Phase-Out? Explore the implications it has in your digital marketing efforts including Advertising, SEO, and Reporting.
Content marketing
7 Marketing Trends for 2023
To stay ahead in marketing, it's crucial to keep an eye on upcoming trends and focus on customer service in 2023. Take a look at 7 trends to implement.
Websites
When will Google Analytics Universal be retired?
GA4 will be the next-generation measurement solution that provides insights & uncovers patterns to help you improve your marketing & optimization efforts.
Paid media
What is Internet Marketing?
Internet marketing is a series of marketing strategies done online to expose a business to the 273,067,546* people searching the web.
Growth strategy
Marketing Strategy Planning Tips for 2014. I know! Do You?
Your ability to deliver value during a crisis will make your customers and partners stick with your brand for a long time over short term gains.
Growth strategy
What Mobile Payment Applications Should You Use To Collect Money From Buyers?
Your ability to deliver value during a crisis will make your customers and partners stick with your brand for a long time over short term gains.
Paid media
Structuring Ad Groups in Google Ads: SKAG vs. STAG
Master structuring ad groups in Google Ads with SKAG and STAG. Boost your campaign performance with expert strategies for precision, control, and efficiency.
Growth strategy
Useful Tips to Actually Accomplish Your Marketing Plan In 2014!
Accomplish your marketing plans in 2014, take a peek at 7 tips to help the marketing manager accomplish marketing success.
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