Co-founder, Xzito
Articles by Jairo Gomez
Jairo Gomez is a co-founder of Xzito, a growth marketing agency helping companies design, build, and fuel growth since 2004.
Articles, page 8
Growth strategy
4 Questions to Ask Your SEO Management Company
If you feel uncertain or even flat-out confused about what your SEO management company is doing to generate qualified leads for your business, then it's time to find a different provider.
Content marketing
4 Ways Pull Marketing Works Better Than Push Marketing
Pull marketing draws interested parties to your online presence through their own search efforts. Click to find out more.
Content marketing
5 Reasons Why Your Blog Isn't Converting Leads
If your blog isn't converting leads and boosting your business, here are four possible reasons. Click here to read on.
Branding
Differences Between Brand Identity Design vs Brand Personality
Although brand identity has an important relationship to brand personality, it is in fact its own thing. Click to read on.
Channel partnerships
How to Optimize Your Business Blog for Online Lead Generation
Optimizing your business blog for online lead generation is a natural step toward making your entire website a more effective sales tool.
Paid media
Is Your Online Lead Generation On Target?
Online lead generation requires multiple touches with the right content for each point in the relationship. Click to read on.
Content marketing
Making Your Social Content Conversion-Worthy
Click here for some tips to turn your social content array into a powerful conversion machine.
Websites
SEO Isn't Dead, It's Just Different
SEO is still very much alive; it's simply assumed a different form. Click to learn more.
Paid media
The Risks of DIY Adwords Management
if you don't know how to do Adwords management, you'll probably end up losing money instead of making it. Click here to learn more.
Growth strategy
11 Lessons from Guy Kawasaki to Marketing Managers
Kawasaki shared 11 lessons from his time working with Steve Jobs and shares tips on how they can be applied to marketing today and future.
Growth strategy
5 Common Misconceptions About Local SEO Agencies
Click here for five common misconceptions you want to watch out for when interviewing your local SEO agencies
Growth strategy
5 Horrific Marketing Mistakes You Don't Want to Make
Learn from the more notable ways in which a company can shoot itself in the foot through its marketing mistakes.
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